SWOT Category: Internal Strength

How to ensure "Content Is King" in Web copy

I know writing for the Web is not the same as writing for print. I've used the search engine and have researched what makes compelling online copy. The advice is scattered. What are the top secrets to creating grand content?

—Zach, product manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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