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1. What is your gender?

2. Please enter your age

3. Please select your association with The University of Texas?

4. Are you familiar with Swirll yogurt?

5. Which of the following yogurt shops have you visited (select all that apply)?

6. How did you hear about Swirll yogurt (select all that apply)?

7. Please order the following yogurt shops in order of your favorite to least favorite (1 is your favorite, 5 is your least favorite).

8. Which frozen yogurt shop do you believe is the most expensive? And the least expensive? (Write most/least next to answer)

9. How many times a week do you eat frozen yogurt?

10. Please rate each of the following characteristics on a scale of 1-10 (1 being unimportant, 10 being important) in selecting a yogurt shop. You may use the same rating more than once.