SWOT Category: Internal Weakness

Should we continue renting from third-party list brokers?

When it comes to our email marketing efforts, we have always rented lists from third-party brokers. I understand that the new Can-SPAM laws make the issues of compliance fairly tough on this group. 

For our own security, we are considering building our own in-house, opt-in list. What has been the experience of other SWOT Team members in dealing with list brokers since Can-SPAM came into effect? Should we make the switch, or is there a way to verify that the brokers we deal with are in compliance?

­ - Anonymous, Marketing Manager

Question Title

* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

Question Title

* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

Question Title

* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.

T