1. Current Issues in Marketing

Thank you for filling out this questionnaire, we really appreciate you taking the time out to help us.

On the 31st August 2007 Cadbury launched a new television advertising campaign promoting Dairy Milk chocolate,
the advert features a gorilla, playing the drums to the Phil Collins song 'In the Air Tonight'.
This campaign had a direct impact on Dairy Milk sales, achieved 'best ad of 2007' and became a 'superviral' success.
Our final year, University project is: an investigation into the secrets behind the success of CDM’s advertising strategy.
The results from this research will help us so much, thank you, and if interested in outcome please email:
Michael_Chidzey@hotmail.com.

On the 31st August 2007 Cadbury launched a new television advertising campaign promoting Dairy Milk chocolate, <br>the advert features a gorilla, playing the drums to the Phil Collins song 'In the Air Tonight'.  <br>This campaign had a direct impact on Dairy Milk sales, achieved 'best ad of 2007' and became a 'superviral' success.<br>Our final year, University project is: an investigation into the secrets behind the success of CDM’s advertising strategy.  <br>The results from this research will help us so much, thank you, and if interested in outcome please email:<br>Michael_Chidzey@hotmail.com.<br>

* 3. Where have you seen the Dairy Milk advertising?

* 4. What did you like about the advertising?

* 5. What did you dislike about the advertising?

The picture below is from the latest Cadbury advert called 'trucks', this is available to watch on Youtube
(http://www.youtube.com/watch?v=E7gJrs1jiZM&feature=related).

The picture below is from the latest Cadbury advert called 'trucks', this is available to watch on Youtube <br>(http://www.youtube.com/watch?v=E7gJrs1jiZM&amp;feature=related).

* 6. Thoughts on the latest Cadbury Dairy Milk advert...

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