Introduction

 
11% of survey complete.

The business-to-business selling environment continues to undergo dramatic change, posing significant challenges for sales organisations to identify and gain access to prospects as well as establish profitable relationships. This survey explores the changes your company is experiencing in business-to-business selling, the impact of "social selling" on those changes, the challenges you face and how you are addressing them.

By “social selling” we mean how sales organisations leverage their professional brand to fill their pipeline with the right people, insights and relationships.

1. Does your company engage in business-to-business selling?

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