1. Nonprofits and Public Relations/Media

The Steering Committee is planning a program discussion on media relations with nonprofits for our next Oneida and Herkimer Executive Directors Group meeting. This program will involve a panel discussion based on the info requested in the following survey. We are focusing on public relations, not marketing (paid advertising). The following questions will offer the Oneida and Herkimer Executive Directors Group valuable information on building stronger partnerships with the media.

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* 1. How does your nonprofit utilize the media (newspaper, radio, tv, Internet)?

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* 2. What types of media are you most interested in?

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* 3. How do you think the nonprofit sector is perceived through, and talked about in, the media?

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* 4. What would "good" media coverage of your nonprofit consist of?

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* 5. What types of things do you want covered?

Please use the following scale to answer the questions below:
1 = Not at all, 2 = Somewhat, 3 = Mostly, 4= Definitely

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* 6. Has your organization had positive experiences with the media in the past 6 months?

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* 7. Are you interested in creating a deeper understanding of/ a better relationship with the media?

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* 8. What do you see as an issue in dealing with the media?

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* 9. What can your organization offer the media in order to create a win-win situation?

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