Welcome & Introduction

Dear Sir or Madam,

Many thanks for agreeing to participate in this short survey regarding strategies for innovation & change in the Dubai hotel industry. Please only complete this survey if you are currently working in the hotel industry in Dubai, United Arab Emirates.

This survey forms part of my MBA thesis in International Hospitality & Service Industries Management, Marketing, and Innovation. Completing the survey should take you about 10-15 minutes. Responses to the this survey are considered confidential and therefore individual responses will not be released, shared, or published. Rather survey results will be reported in aggregate data sets.

Should you wish to enter the prize draw for the Capella Club voucher, please don't forget to enter your name & email address at the end of the survey! The voucher will entitle the lucky winner to three month unlimited fitness at one of Dubai's newest dance, martial arts, and music clubs - Capella Club in Dubai Marina. Find out more about the club on www.capella-club.com

Yours in Hospitality,

Martin Kubler

The first part of this questionnaire is all about you & your work experience. Please remember that all answers are strictly confidential and replies will only be published in aggregated form.

* 1. What is your gender?

* 2. Which is your age category?

* 3. About how long have you worked in hotels in the United Arab Emirates?

* 4. What is your current job role?

* 5. About how long have you been in your current position?

* 6. About how long have you worked in the hotel industry (not just in the United Arab Emirates)?

* 7. Before you came to the United Arab Emirates, did you work in hotels in other countries? If so, where & for how long?

* 9. What type of hotel are you currently working in?

* 10. Where is the hotel you are currently working in located?

* 11. How many rooms does the hotel you are currently working in have? (If the hotel also has serviced apartments, please provide the total number of rooms + apartments)

* 12. What is the official (DTCM) star rating of the hotel you are currently working in?