* 1. Are you familiar with the brand Samsonite?

* 2. Do you/ have you owned a Samsonite product- be it luggage or any luggage accessory?
If so, what made you choose Samsonite?

* 3. Would Samsonite be a brand which you would automatically think of when it comes to choosing luggage? If so, why?

* 4. When you think of the brand, what are the first words that come to mind?

* 5. What textures do you associate with Samsonite?

* 6. What features do you associate with Samsonite?

* 7. What colours do you associate with Samsonite?

* 8. When choosing a brand, what do you consider the most about the products?

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