Category: Internal Strength

Making a cold call less cold

I have just started my own industrial sales business and sell filtration media (belts and air filters) to wastewater plants, papermills, food processing plants and dredging companies. Most of the time, I need to speak to a machine operator, and these people are busy; I only have maybe a minute to get in my sales pitch.

I am a little shy, and I have to cold call a bit; and I do but get pretty nervous. I know I can sell my product and have a lot of direct contacts. Plus, there is only a medium amount of competition. The "I know you are busy and I won't take up but just a minute of your time ..." sounds too old and tired. What is a good first line to say to prospects and what other cold calling tips can you provide?

— Patti M., Owner

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