1. Are you male or female?

2. What is your approximate average household income?

3. Do you currently buy any magazines?

4. Are you subscribed to any magazines?

5. What genre of music do you listen to?

6. Do you play any instruments?

7. What do you spend your disposable income on?

8. What would you want to see in a magazine other than music?

9. How much would you be willing to pay for a new music magazine?

10. What are your favourite bands / singers?