Category: Internal Strength

How to best use word of mouth - WOM it!

I've been reading about word of mouth (WOM) marketing and find it fascinating. I'd like to hear from readers their stories and experiences with WOM. What elements make a word-of-mouth campaign successful?

— Hannah, marketing

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.

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