SWOT Category: External Opportunity

How do you maximize loyalty during a transition?

Here's my dilemma: My nonprofit will be expanding its building. The new space will be great, but during several months of construction some programs, such as day care, will need to move off site, and other programs will be disrupted or put on hold.

We plan meetings with current clients/patrons to let them know what’s coming, how we will accommodate them during the building project and to get them excited about the prospect of new facilities. Beyond good communication, what else might we do to preserve loyalty during the transition, so that our patron base and revenue stream remain in place?

- Anonymous

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