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* 1. What is you job title/role? (Please specify)

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* 2. Size of Company by Revenue

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* 3. Industry

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* 4. Which of the following social listening tools are you currently using:

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* 5. How often do you use social media analytics in your campaign strategy?

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* 6. Does using social media analytics make your campaigns more successful?

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* 7. Do you agree that measuring the impact on social media is fundamental to the success of any campaign?

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* 8. Please rate the following social media channels in order of importance to your campaigns and engagement?

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* 9. What are your primary uses for social analytics data? Select all that apply

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* 10. What problem would you like social media analytics to solve that is not yet possible?

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* 11. How important is it for you to respond to negative comments on social media in real-time?

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* 12. Do you agree that social media impact is an important metric to inform strategic decision-making?

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* 13. Do you agree that social media analytics enables brands to connect with consumers more effectively?

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* 14. Do you agree that social media analytics is an essential business development tool for all communications agencies?

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* 15. Do you agree that Brands expect agencies to provide social media analytics as standard for the roll-out of any campaign?

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* 16. How much do you spend on social analytics tools today?

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* 17. How many people in your organization use social analytics on a regular basis?

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