Category: Internal Strength

Besides trade shows, what’s the best bang for your bucks?

We are in a global business-to-business market, and traditionally, we spend almost 75 percent of our budget on trade shows. At these shows, we show and demonstrating our equipment on 100+ square meters. We want to find alternatives that deliver the same branding and relationship-building vehicle, as this is what our sales force values most. To reach prospects, what alternatives to tradeshows do you suggest?

— Evan, Manager

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* 1. Can you help? What's your best advice?

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