Category: Internal Strength

Time to get into blogging, wikis, newsletters or what?

Our company has finally agreed to implement more online/electronic marketing strategies. We're aware that we need to evaluate every tool to see if it aligns with our strategy and our target market. We're a little overwhelmed with all the possibilities. I'm sure many readers have gone through this. Which electronic marketing applications did you select, why and how have they worked out?

— Joan, Marketing Manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.