* 1. Are you male or female?

* 2. How old are you?

* 3. What is your current employment status?

* 4. What is your salary?

* 5. How much disposable income do you have monthly?

* 6. Please choose the five topics that interest you the most from the following.

* 7. Do you read any of the following magazines regularly?

* 8. Are you a member of the British Vegan Society?

9. If you are not a British Vegan Society member, why?

* 10. Do you read the British Vegan Society's magazine?

11. If you don't read the British Vegan Society's magazine, why?

* 12. How do you get information about veganism?

13. If you get vegan related information mainly from sources other than magazines, why?

* 14. Which tone do you think would work best for a vegan magazine?

* 15. What is the most important vegan issue for you?

* 16. What content would you like to see in a vegan magazine?

* 17. Are there any vegan topics you wish magazines would cover?

* 18. What would be your idea of success (e.g abolishing animal products, making the world more educated about veganism, etc)?

* 19. What is the most you'd pay for a vegan magazine?

* 20. How often would you expect a vegan magazine to be published?

21. Which do you like reading the most?

22. Do you think there is a gap in the market for a new vegan magazine?

* 23. Would you buy a new vegan magazine if it catered to your above responses/needs?

* 24. Thank you for your time. If you are happy about taking part in a focus group about the subjects above, please leave your email address.