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* 1. What days and times of the week do you most often shop for groceries? Choose as many as apply.

  Sunday Monday Tuesday Wednesday Thursday Friday Saturday
4-6 am
6-8 am
8-10 am
10 am - 12 pm
12-2 pm
2-4 pm
4-6 pm
6-8 pm
8-10 pm
10 pm - 4 am

* 2. What kinds of transportation do you use for the largest part of your trip to the grocery store? Choose as many different trip types as you use.

* 3. When you're grocery shopping, how important are the following things? Pick one answer for each row.

  I don't care I notice its absence Makes a difference Prefer to have it Important
Warm environment
Cool environment
Shopping cart
Shopping basket
Free plastic bag
Touch-friendly surfacing
Pretty packaging
Machine-lettered signage

* 4. How much do you care that your produce is organic? Pick one answer for each row.

  Not true A little true Depends... Pretty much Definitely!
I would travel five more minutes to get organic produce
I would buy organic if it cost half again as much as regular
I would buy organic if it cost the same as regular
I would travel five more minutes to get organic produce if it cost 1% less than regular

5. How much do you care about produce prices? Pick one answer for each row.

  Not true A little true Depends... Pretty much Definitely!
I prefer a large selection to low prices
I prefer low prices to a large selection
I would travel five more minutes for lower prices
Low means 5% less
Low means 10% less
Low just means that it costs less

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