SWOT Category: Internal Strength

Mixing and matching marketing tools

I work in a high-tech company and lead a MARCOM team that produces marketing collateral for hundreds of products for businesses. Which marketing tools are the most effective in a sales cycle, especially when selling to other businesses? How does a company determine which collateral format works best for particular activities, or to target specific decision-makers?

—Josie, product manager

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* 1. Can you help? What's your best advice?

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