My name is Bok Chee Siang. I am a student of the Bachelor of Business (International Business & Marketing) degree of the Taylr's Business School at Taylor's University, Malaysia. As part of my studies, I am conducting research regarding co-creation in DOTA and its effects on loyalty. it would be much appreciated if you could take part in this research project by completing the questionnaire blow. You can be assured that your answers are both confidential and anonymous. If you have any queries about this questionnaire, you can contact me via firstname.lastname@example.org
Co-creation is a tool that enables both consumers and producers to collaborate in the creation of values in the goods and services.