100% of survey complete.

* 1. Age

* 2. Gender

* 3. Household income per annum

* 4. Do you own an iPad?

* 5. Have you seen any advertising for the iPad? Tick as many as apply.

* 6. Did the advertising of the iPad influence your decision to purchase the iPad?

* 7. Which version did you buy?

* 8. What was the main reason for your purchase?

* 9. Which other Apple products do you also own?

* 10. What do you use your iPad for?

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