* Please tell us your job details.

* Would you be interested to purchase a culture medium that can increase the proliferation rate and/or total population doublings of your mesenchymal stem cells (MSCs) while maintaining their multipotency?

* What minimum improvement, in terms of proliferation (increase in cell numbers), would you consider to be a significant improvement of your current culture system?

* What minimum improvement, in terms of proliferation (increase in cell numbers), would entice you to buy a novel culture medium?

* Would you be interested to purchase a culture medium supplement that can improve the differentiation yield of your current differentiation protocol?

* What is your estimate of the average differentiation yield (% of differentiated cells in a given population) of your current differentiation protocol?

* What minimum improvement, in terms of differentiation yield, would you consider to be a significant improvement of your current differentiation protocol?

* What minimum improvement, in terms of differentiation yield, would entice you to buy a culture medium supplement?

* Which of the following best describes your preferred form of the novel culture medium? (you can choose more than one)

  Additive/supplement Basal medium Full culture medium
For MSCs multipotent cultivation purposes
For MSCs differentiation purposes

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