* 1. What kind of surfing do you prefer? Why?

* 2. What is your gender?

* 3. What is your drink of choice?

* 4. What is your age?

* 5. What draws you to surfing? What do like about the community? What dont you like about the community?

* 6. What drives your drink purchase most?

* 7. How do you view wine brands? [If you can, please give an example of brands]

* 8. How do you feel about surf culture? [perhaps short boarders vs long boarders etc]

* 9. What compels you not to buy a certain beverage?