Blockchain Integrated Browsers

1. Welcome!

Firstly, thank you for putting your valued time to fill this 5-7 minutes survey. The purpose of this survey is to learn more about users' behavior and opinions on the personalized targeted ads portrayed through blockchain browsers and the new generation of browsers that apply to Web 3.0 that do not track the personal data of users (From now we'll call them Web 3.0 Browsers). Kindly answer each question and note that the survey is completely anonymous :)

In order to get a better understanding of the questions kindly go through the example below:

Example: A week ago, you visited an online shopping site to buy your brother’s birthday present. Today, when you were reading the news online, you noticed a visual banner ad for the similar products you were looking for, on top of the article.

Question Title

* 1. Have you seen the above mentioned type of advertising in the past 6 months?

Yes, I have had the exact same experience. {Proceed to Q2}

I have had similar experience but not in the same way (e.g., a location-tracking ad, recommended products, flight or hotel suggestions, etc.) {Proceed to Q2}

No, I have never had this type of experience.

Question Title

* 2. On a typical day, how often do you see the kind of online targeted ads described in the examples?

Never or almost never

Once

Twice

Three times

More than three times

Question Title

* 3. On which kind of websites do you generally see the targeted ads on?

A search engine site (e.g., Google, Bing, etc.)

An information/news site (e.g., Weather forecasting site, online news site, etc.)

An entertainment site (e.g., YouTube, etc.)

An email site (e.g., Gmail, Hotmail, etc.)

A general portal site (e.g., MSN, Yahoo, etc.)

A social site (e.g., Facebook, Twitter, Instagram, etc.)

A shopping site (e.g., Amazon.com, Drugstore.com, etc.)

Others

Question Title

* 4. On a typical day, about how many hours do you spend using the Internet for non-work purposes?

0-3

4-7

8 or more

Question Title

* 5. About how many times do you search for products/services online in a typical week?

0-3

4-7

8 or more

Question Title

* 6. Please indicate how much you agree or disagree with each of the following statements.

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I am skilled at using the Internet.	I am skilled at using the Internet. Strongly Disagree	I am skilled at using the Internet. Disagree	I am skilled at using the Internet. Neutral	I am skilled at using the Internet. Agree	I am skilled at using the Internet. Strongly Agree
I consider myself knowledgeable about the Internet.	I consider myself knowledgeable about the Internet. Strongly Disagree	I consider myself knowledgeable about the Internet. Disagree	I consider myself knowledgeable about the Internet. Neutral	I consider myself knowledgeable about the Internet. Agree	I consider myself knowledgeable about the Internet. Strongly Agree
I know how to find what I am looking for on the Internet.	I know how to find what I am looking for on the Internet. Strongly Disagree	I know how to find what I am looking for on the Internet. Disagree	I know how to find what I am looking for on the Internet. Neutral	I know how to find what I am looking for on the Internet. Agree	I know how to find what I am looking for on the Internet. Strongly Agree

Question Title

* 7. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Question Title

* 8. What is your gender?

Female

Male

Other

Prefer not to say

Question Title

* 9. What is your highest level of education?

Less than high school degree

High school graduate

Bachelor

Masters

Doctorate

Post Doctorate

Other

Question Title

* 10. Please indicate how much you agree or disagree with the following statements.

When I see targeted advertisement through a Web 3.0 browser...

	Strongly disagree	Disagree	Neutral	Agree	Strongly Agree
I get concerned that my online activity history could be misused.	I get concerned that my online activity history could be misused. Strongly disagree	I get concerned that my online activity history could be misused. Disagree	I get concerned that my online activity history could be misused. Neutral	I get concerned that my online activity history could be misused. Agree	I get concerned that my online activity history could be misused. Strongly Agree
I get concerned about what others might do with my online activity history data.	I get concerned about what others might do with my online activity history data. Strongly disagree	I get concerned about what others might do with my online activity history data. Disagree	I get concerned about what others might do with my online activity history data. Neutral	I get concerned about what others might do with my online activity history data. Agree	I get concerned about what others might do with my online activity history data. Strongly Agree
I get concerned about my online activity being used in a way I did not foresee.	I get concerned about my online activity being used in a way I did not foresee. Strongly disagree	I get concerned about my online activity being used in a way I did not foresee. Disagree	I get concerned about my online activity being used in a way I did not foresee. Neutral	I get concerned about my online activity being used in a way I did not foresee. Agree	I get concerned about my online activity being used in a way I did not foresee. Strongly Agree

Question Title

* 11. To what extent are you aware of the potential privacy risks of online targeted advertisements?

1=Not aware

Somehow aware

5=Highly aware

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 12. To what extent are you knowledgeable about the potential privacy risks of online targeted advertisements?

1=Not knowledgeable

Somehow knowledgeable

5=Highly knowledgeable

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 13. Compared to other internet users, do you feel you are less, more, or similarly informed about the potential risks of online targeted advertisements?

1=Less informed

Similarly informed

5=More informed

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 14. The following are some factual statements about online targeted advertisements and marketers’ tracking of consumer online activities.To the best of your knowledge, please answer if each statement is true or false.

	False	I don't know	True
Most Online Targeted ads primarily use personally identifiable information (e.g., name, address, telephone number, credit card information, etc.) to provide consumers with tailored messages.	Most Online Targeted ads primarily use personally identifiable information (e.g., name, address, telephone number, credit card information, etc.) to provide consumers with tailored messages. False	Most Online Targeted ads primarily use personally identifiable information (e.g., name, address, telephone number, credit card information, etc.) to provide consumers with tailored messages. I don't know	Most Online Targeted ads primarily use personally identifiable information (e.g., name, address, telephone number, credit card information, etc.) to provide consumers with tailored messages. True
Consumer consent is not necessary when online advertisers track consumers' online activities.	Consumer consent is not necessary when online advertisers track consumers' online activities. False	Consumer consent is not necessary when online advertisers track consumers' online activities. I don't know	Consumer consent is not necessary when online advertisers track consumers' online activities. True
Consumers can choose to opt-out to stop advertisers from collecting their online activity history.	Consumers can choose to opt-out to stop advertisers from collecting their online activity history. False	Consumers can choose to opt-out to stop advertisers from collecting their online activity history. I don't know	Consumers can choose to opt-out to stop advertisers from collecting their online activity history. True
Consumers can choose to select the type of online activity history data that can be collected by advertisers.	Consumers can choose to select the type of online activity history data that can be collected by advertisers. False	Consumers can choose to select the type of online activity history data that can be collected by advertisers. I don't know	Consumers can choose to select the type of online activity history data that can be collected by advertisers. True
Consumers' online activity history data (e.g., what they have searched and viewed, where they have visited, etc.) stored in their internet browser can be sold to online advertisers.	Consumers' online activity history data (e.g., what they have searched and viewed, where they have visited, etc.) stored in their internet browser can be sold to online advertisers. False	Consumers' online activity history data (e.g., what they have searched and viewed, where they have visited, etc.) stored in their internet browser can be sold to online advertisers. I don't know	Consumers' online activity history data (e.g., what they have searched and viewed, where they have visited, etc.) stored in their internet browser can be sold to online advertisers. True
If a website shows online targeted ads, that means the site is tracking consumers' online activity history.	If a website shows online targeted ads, that means the site is tracking consumers' online activity history. False	If a website shows online targeted ads, that means the site is tracking consumers' online activity history. I don't know	If a website shows online targeted ads, that means the site is tracking consumers' online activity history. True
There is a federal law regulating online marketers' tracking of consumer online activities.	There is a federal law regulating online marketers' tracking of consumer online activities. False	There is a federal law regulating online marketers' tracking of consumer online activities. I don't know	There is a federal law regulating online marketers' tracking of consumer online activities. True

Question Title

* 15. Kindly try to remember one specific online targeted ad you most recently saw. Please answer all the questions thinking about the specific ad.
What was the ad about?
Please click the box that represents your experience best.
Please choose one.

The specific product(s) you had recently viewed online.

The specific brand (without particular product images) you had recently viewed online

The brand of online store you had recently visited.

Both specific product(s) and brand you had recently viewed online.

Recommendation of products/services similar to what you had recently viewed online

Others

Can’t recall the specific content.

Question Title

* 16. To what extent do the online targeted ads grab your attention in general?

1=Very little

Neutral

5=A lot

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 17. In general the online targeted ad I saw was...

1=Bad

Neutral

5=Good

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 18. The online targeted ad I saw was...

1=Harmful

Neutral

5=Unharmful

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 19. The online targeted ad I saw was...

1=Not useful

Neutral

5=Useful

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 20. The online targeted ad I saw was...

1=Uninformative

Neutral

5=Informative

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 21. Thinking about the specific ad you saw, please indicate to what extent you agree or disagree with each of the following statements regarding your thoughts about the ad.

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
The ad I saw made purchase recommendations that matched my needs at that time.	The ad I saw made purchase recommendations that matched my needs at that time. Strongly disagree	The ad I saw made purchase recommendations that matched my needs at that time. Disagree	The ad I saw made purchase recommendations that matched my needs at that time. Neutral	The ad I saw made purchase recommendations that matched my needs at that time. Agree	The ad I saw made purchase recommendations that matched my needs at that time. Strongly agree
The ad I saw enabled me to order a product tailored for me.	The ad I saw enabled me to order a product tailored for me. Strongly disagree	The ad I saw enabled me to order a product tailored for me. Disagree	The ad I saw enabled me to order a product tailored for me. Neutral	The ad I saw enabled me to order a product tailored for me. Agree	The ad I saw enabled me to order a product tailored for me. Strongly agree
The ad I saw made me feel that I was a unique customer.	The ad I saw made me feel that I was a unique customer. Strongly disagree	The ad I saw made me feel that I was a unique customer. Disagree	The ad I saw made me feel that I was a unique customer. Neutral	The ad I saw made me feel that I was a unique customer. Agree	The ad I saw made me feel that I was a unique customer. Strongly agree
The ad I saw was customized to my needs at that time.	The ad I saw was customized to my needs at that time. Strongly disagree	The ad I saw was customized to my needs at that time. Disagree	The ad I saw was customized to my needs at that time. Neutral	The ad I saw was customized to my needs at that time. Agree	The ad I saw was customized to my needs at that time. Strongly agree

Question Title

* 22. Thinking about the specific ad you saw, please indicate to what extent you agree or disagree with each of the following statements regarding your thoughts about the ad.

The ad I saw was...

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Important to me	Important to me Strongly disagree	Important to me Disagree	Important to me Neutral	Important to me Agree	Important to me Strongly agree
Meaningful to me	Meaningful to me Strongly disagree	Meaningful to me Disagree	Meaningful to me Neutral	Meaningful to me Agree	Meaningful to me Strongly agree
Created just for me	Created just for me Strongly disagree	Created just for me Disagree	Created just for me Neutral	Created just for me Agree	Created just for me Strongly agree
Worth remembering	Worth remembering Strongly disagree	Worth remembering Disagree	Worth remembering Neutral	Worth remembering Agree	Worth remembering Strongly agree
Of value to me	Of value to me Strongly disagree	Of value to me Disagree	Of value to me Neutral	Of value to me Agree	Of value to me Strongly agree
Relevant to my needs	Relevant to my needs Strongly disagree	Relevant to my needs Disagree	Relevant to my needs Neutral	Relevant to my needs Agree	Relevant to my needs Strongly agree
Useful to me	Useful to me Strongly disagree	Useful to me Disagree	Useful to me Neutral	Useful to me Agree	Useful to me Strongly agree
Worth paying attention to	Worth paying attention to Strongly disagree	Worth paying attention to Disagree	Worth paying attention to Neutral	Worth paying attention to Agree	Worth paying attention to Strongly agree
Interesting to me	Interesting to me Strongly disagree	Interesting to me Disagree	Interesting to me Neutral	Interesting to me Agree	Interesting to me Strongly agree
Likely to give me new ideas	Likely to give me new ideas Strongly disagree	Likely to give me new ideas Disagree	Likely to give me new ideas Neutral	Likely to give me new ideas Agree	Likely to give me new ideas Strongly agree

Blockchain Integrated Browsers

1. Welcome!

Question Title

* 1. Have you seen the above mentioned type of advertising in the past 6 months?

Question Title

* 2. On a typical day, how often do you see the kind of online targeted ads described in the examples?

Question Title

* 3. On which kind of websites do you generally see the targeted ads on?

Question Title

* 4. On a typical day, about how many hours do you spend using the Internet for non-work purposes?

Question Title

* 5. About how many times do you search for products/services online in a typical week?

Question Title

* 6. Please indicate how much you agree or disagree with each of the following statements.

Question Title

* 7. What is your age?

Question Title

* 8. What is your gender?

Question Title

* 9. What is your highest level of education?

Question Title

* 10. Please indicate how much you agree or disagree with the following statements.When I see targeted advertisement through a Web 3.0 browser...

Question Title

* 11. To what extent are you aware of the potential privacy risks of online targeted advertisements?

Question Title

* 12. To what extent are you knowledgeable about the potential privacy risks of online targeted advertisements?

Question Title

* 13. Compared to other internet users, do you feel you are less, more, or similarly informed about the potential risks of online targeted advertisements?

Question Title

* 14. The following are some factual statements about online targeted advertisements and marketers’ tracking of consumer online activities.To the best of your knowledge, please answer if each statement is true or false.

Question Title

* 15. Kindly try to remember one specific online targeted ad you most recently saw. Please answer all the questions thinking about the specific ad.What was the ad about? Please click the box that represents your experience best.Please choose one.

Question Title

* 16. To what extent do the online targeted ads grab your attention in general?

Question Title

* 17. In general the online targeted ad I saw was...

Question Title

* 18. The online targeted ad I saw was...

Question Title

* 19. The online targeted ad I saw was...

Question Title

* 20. The online targeted ad I saw was...

Question Title

* 21. Thinking about the specific ad you saw, please indicate to what extent you agree or disagree with each of the following statements regarding your thoughts about the ad.

Question Title

* 22. Thinking about the specific ad you saw, please indicate to what extent you agree or disagree with each of the following statements regarding your thoughts about the ad.The ad I saw was...

* 10. Please indicate how much you agree or disagree with the following statements.

When I see targeted advertisement through a Web 3.0 browser...

* 15. Kindly try to remember one specific online targeted ad you most recently saw. Please answer all the questions thinking about the specific ad.
What was the ad about?
Please click the box that represents your experience best.
Please choose one.

* 22. Thinking about the specific ad you saw, please indicate to what extent you agree or disagree with each of the following statements regarding your thoughts about the ad.

The ad I saw was...