Akvile DeFazio - Expert Session Question Title * 1. Why use video ads? (select all that apply) Lower engagement rates Receive 10-30% more views They are cheaper to make Smaller attention commitment for users OK Question Title * 2. Viewers retain 85% of a message when they view it in a video? True False OK Question Title * 3. What are the three tactics for success? Brevity, shareability, design Brevity, captions, views Brevity, captions, design Captions, shareability, views OK Question Title * 4. An Instagram video maximum length is... 240 seconds 8 seconds 10 seconds 60 seconds OK Question Title * 5. Your video needs to tell the story... Visually, textually, acoustically Visually, colorfully, acoustically Acoustically, loudly, colorfully Acoustically, textually, loudly OK Question Title * 6. Creating high quality videos requires high cost and high effort. True False OK Question Title * 7. What are cinemagraphs? Videos of graphs Videos that require specialized equipment Videos that combines still photography with video Videos only viewed in a cinema OK Question Title * 8. If you are showcasing a product what type of space should you use? (select all that apply) One that fits with your theme Where the product would be used Clean and distraction free space Dark environment OK Question Title * 9. What app can you use to make a cinemagraph? Fixel Canvas Inshot Vidlab OK Question Title * 10. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. True False OK DONE