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* 1. How many years have you worked in public relations or related field?

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* 4. Your client or organization puts out a press release but not many of your targeted media outlets pick up the story. What's the first tactic or action that you implement to get more coverage?

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* 5. Your client or organization receives negative media coverage that contains damaging sentiments regarding an important key message. What PR tactic do you use to manage the negative media coverage?

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* 6. Your client or organization has a favorable quarter/month of media coverage due to a prominent story line that received pickup in that month. What PR tactic would you implement to build off that positive coverage?

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* 7. You notice that a specific Tweet or social media post is performing quite well in terms of engagement on your social channels. How do you maximize the exposure of this post in order to lengthen the lifespan of engagement. 

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* 8. What's the best way to engage with your key audience during a company crisis?

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* 9. Your PR campaign receives pickup in media outlets important to your key audience. However, your "Top Tier" media mentions lag due to media outlets focusing on other timely news. What tactics do you put into place to re-pitch media stories?

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* 10. Your client or organization is in a competitive dispute with another company. Media coverage hints that sentiment around your brand is negative. What is one PR tactic you would use to repair the image of your brand/company?

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* 11. Your client or organization hosts a charity event that raises a great amount of money or resources for a "worth-while" cause. While many media outlets don't attend the event, the results of the event are newsworthy. How do you distribute content highlighting this event to generate media coverage?

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* 12. The client or organization you work for is opening a new and innovative business location that is unique and newsworthy to your industry. What tactics do you use to generate coverage regarding the opening of the new building?

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* 13. Your client or organization receives notable recognition or an award from an industry leading organization. How do you promote this award?

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* 14. One of your key messages is losing traction across all media types (print/broadcast/web/social). Meanwhile, you notice that one of your lesser key messages is resonating with the media. What tactic would you use to amplify your declining message?

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* 15. A crisis hits your organization. Your CEO gives a statement to the media, which does not end favorably. Social media chatter ignites and quickly the situation flares out of control. What tactics would you use to manage this crisis? 

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* 16. You build an owned media channel on your website that showcases thought leadership and useful brand/concept information. However, journalists are not engaging with the page. What tactic would you use to promote engagement with this page?

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* 17. A product launch for your client or organization doesn't go as well as projected. You plan to craft a campaign to boost the awareness of said product. Select one tactic you feel would best promote this product or service.

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* 18. Your client or organization announces a full rebrand. Media coverage of this rebrand is lacking. What tactic would you use to increase media exposure of your rebrand?

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* 19. An industry leading organization endorses your client or organization. How do you utilize the endorsement to generate media coverage?

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* 20. The client or organization you work for buys out a small competitor. As a result, some employees are laid off. What tactic do you use to position the news of the buyout to obtain positive media coverage?

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* 21. Sales numbers far surpass initial projections for the year. How do you promote this story to the news media and key social media influencers?

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* 22. The media runs a story on your organization that is not true, however the story receives a fair amount of exposure. What tactic would you use to counter this situation?

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* 23. Stock price of your client or organization tanks. What PR tactic do you use to address this type of coverage?

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* 24. An employee that works for your client or organization Tweets a series of racially negative posts. While the story doesn't see pickup in national media, local media outlets cover the story extensively. What PR tactic do you use to address the coverage?

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* 25. As a hospital PR director how would your team handle media relations for a major outbreak or disease?

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* 26. Your client or organization signs a large partnership deal with a national brand. How do you generate positive media coverage?

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* 27. What is the best way to engage your key influencers in order to amplify a specific story?

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* 28. Your PR department has limited resources and can only utilize one media outlet to promote a positive story. What media type would you focus on?

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* 29. The CEO of your organization conducts a favorable media interview. What tactic would you use to amplify this story through your social networks?

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* 30. You notice that a news outlet shares a your owned media piece. What tactic would use to capitalize on the station's engagement with your content?

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