Brands with more inclusive advertising deliver better marketing and business results, yet so many multicultural audiences feel like they are missing in advertising.

Research by the Unstereotype Alliance has found that only 57% of people born overseas and 48% of people with a disability feel positively portrayed in Australian advertising, with large numbers agreeing they are stereotyped.

Finding the right audience and delivering effective creative that resonates with Australia’s rich cultural tapestry is not as hard as it sounds. And advertisers that ignore Australia’s rich diversity are missing out on a huge opportunity.

Join experts who know how to get it right. Marketers are invited to a B&T Breakfast Club—in partnership with Identity Communications, MCO and Microsoft—that unlocks Inclusivity with Impact.

Thursday 30th October
8.00 am-10.00 am
Microsoft Office Level 27/ 1 Denison St North Sydney


Please note, expressing interest does not guarantee attendance. We will reach out to you if you have successfully secured a spot to attend.