Why Digital Marketing Analytics? Expert Session by Nathan David

Digital Marketing Analytics Inputs

Digital Marketing Media

Data Transformation

Your Company

You own owned media but now paid media

You can curate the message with owned media and you cannot do this with paid

Paid media uses promotion to get recognized while owned media gets recognition without paying platforms

Paid media requires you pay someone to create it while owned media does not.

True

False

True

False

Research & Analytics

Analytics & Reporting

Analytics & Artificial Intelligence

Artificial Intelligence & Research

Focusing on driving people to your website

Focusing on increasing followers and comments on social media

Focusing on driving sales and revenue

Focusing on increasing number of clicks