This survey is anonymous and no identifiable data will be collected. You may opt out of the survey at any point before clicking "Done" and no information will be recorded. Thank you.

*1.Do you use TikTok?(Required.)

Yes

No

If answered "Yes" to question 1, please continue the survey.
If answered "No" to question 1, do not continue and please exit the survey. Thank you for your time.

*2.Have you posted content on TikTok? (includes videos, stories, livestreams, etc.)(Required.)

Yes

No

*3.How likely are you to post/continue posting content on TikTok?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*4.Have you seen TikTok videos promoting products on the TikTok Shop?(Required.)

Yes

No

*5.Have you purchased or ordered anything from the TikTok Shop?(Required.)

Yes

No

*6.How likely are you to purchase/continue purchasing products from the TikTok Shop?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

When users purchase items from the TikTok Shop, TikTok invites the user to create a video featuring that product. If another user sees the video and buys the same product through the first user's link, the first user will receive a small commission from TikTok Shop. Knowing this, please answer the next few questions.

*7.Have you made content for the TikTok Shop?(Required.)

Yes

No

*8.How likely are you to create/continue creating content for the TikTok Shop?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*9.How likely would you buy a product from TikTok Shop if a friend or family member was promoting it on TikTok?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*10.How likely would you buy a product from TikTok Shop if a random small-scale creator was promoting it on TikTok?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*11.How likely would you buy a product from TikTok Shop if a large-scale influencer was promoting it on TikTok?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*12.How likely would you buy a product from TikTok Shop if a small-business was promoting it on TikTok? (Their own product(s) or others.)(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*13.How likely would you buy a product from TikTok Shop if a reputable & known brand was promoting it on TikTok? (Their own product(s) or others.)(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*14.Have you seen livestreams promoting TikTok Shop products?(Required.)

Yes

No

*15.How likely are you to buy a TikTok Shop product after seeing it promoted on a TikTok livestream?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*16.How likely are you to promote TikTok Shop products on a TikTok livestream?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*17.Have you seen AI Generated products on TikTok Shop?(Required.)

Yes

No

*18.How likely are you to buy AI Generated products from the TikTok Shop?(Required.)

Very likely

Likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Unlikely

Very unlikely

*19.How believable do you find TikTok Shop product reviews?(Required.)

Extremely believable

Very believable

Somewhat believable

Not so believable

Not at all believable

*20.How reliable do you find TikTok Shop? (in terms of: payment security, shipping & handling, product quality, customer service, honesty, etc.)
(Please answer, even if you have not bought anything from the TikTok Shop.)(Required.)

Extremely reliable

Very reliable

Somewhat reliable

Not so reliable

Not at all reliable

21.Any other comments or opinions pertaining to TikTok Shop?
(Leave blank, if not.)

The remaining questions are optional. This survey is anonymous and no identifiable data will be taken. Questions below are only for additional information.

22.What is your gender?

Female

Male

Non-Binary

Other (please specify)

23.What is your age range?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

24.What social media sites or platforms do you use regularly?

Facebook

Instagram

TikTok

X (formally Twitter)

Threads

BlueSky

Snapchat

Pinterest

LinkedIn

YouTube

Reddit

Discord

Messenger

Thank you. :)