Thank you for taking this anonymous survey. It should take just 3 minutes of your time. Results of the survey and insights on marekters' budget changes for the coming year will be shared at www.carilu.com

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1. Is your company a software company? 

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2. What is your marketing spend as a % of total revenue in 2023, or the most relevant fiscal year?

0% 35%
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i We adjusted the number you entered based on the slider’s scale.

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3. What marketing spend ARE YOU RECOMMENDING as a % of total revenue in 2023, or the most relevant fiscal year?

0% 35%
Clear
i We adjusted the number you entered based on the slider’s scale.

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4. How is your marketing spend distributed in 2023? (Percentages)

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5. What changes are you recommending FOR 2024? (Percentage increase/ decrease, -5% 0%, +5% for instance)

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6. How is your marketing PROGRAMS budget distributed in 2023?

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7. What changes are you proposing for your PROGRAMS budget distribution in 2023? (0%, +5%, +10% for instance)

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8. Where do you feel like your allocations are "out of whack" from things that happened in 2023? (Layoffs, cutbacks, big changes) 

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9. What is your company's revenue?

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10. What are your expected % growth targets for the coming year?

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11. Are you profitable? 

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12. What is your dominant sales model?

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