Skip to content
2023 Marketing Budget Benchmarks and 2024 Plans
Thank you for taking this anonymous survey. It should take just 3 minutes of your time. Results of the survey and insights on marekters' budget changes for the coming year will be shared at www.carilu.com
1.
Is your company a software company?
Yes
No
2.
What is your marketing spend as a % of total revenue in 2023, or the most relevant fiscal year?
0%
35%
Clear
3.
What marketing spend ARE YOU RECOMMENDING as a % of total revenue in 2023, or the most relevant fiscal year?
0%
35%
Clear
4.
How is your marketing spend distributed in 2023? (Percentages)
People (Including contractors)
Programs
Technology
5.
What changes are you recommending FOR 2024? (Percentage increase/ decrease, -5% 0%, +5% for instance)
People (Including contractors)
Programs
Technology
6.
How is your marketing PROGRAMS budget distributed in 2023?
Advertising / Digital Marketing
Field marketing / Events (Non ABM)
Account Based Marketing
Content Marketing / Web
Corporate Communications (PR/AR)
Product Marketing
Channel Marketing
Marketing Operations
7.
What changes are you proposing for your PROGRAMS budget distribution in 2023? (0%, +5%, +10% for instance)
Advertising / Digital Marketing
Field marketing / Events (Non ABM)
Account Based Marketing
Content / Web Site
Corporate Communications (PR/AR)
Product Marketing
Channel Marketing
Marketing Operations
8.
Where do you feel like your allocations are "out of whack" from things that happened in 2023? (Layoffs, cutbacks, big changes)
9.
What is your company's revenue?
0-$10M
11-$50M
51-$250M
251-$750M
751M-$2B
2.1B-$10B
$10B+
10.
What are your expected % growth targets for the coming year?
Flat to negative
1-10%
11-20%
21-30%
31-40%
41-60%
61-100%
101-200%
201%+
11.
Are you profitable?
Nope - big burn
Getting close
Profitable
12.
What is your dominant sales model?
Sales-assisted
Product-led growth
Mix of both
Comment