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Winning with AI Survey: Distributor Growth Potential, Readiness and Opinions on Artificial Intelligence

We would like your input on how wholesaler-distributors are using or thinking about using artificial intelligence. 

In return for your time, we'll automatically send you benchmark data on your AI readiness, and an AI opportunity analysis upon your request. 

This survey will take 5-7 minutes to complete.  All answers will be kept confidential unless otherwise requested.  Thank you!
1.What is your job responsibility?(Required.)
2.What is your company's total annual sales revenue?(Required.)
3.In which sector/s does your company operate?  Check all that apply.(Required.)
4.Roughly how many SKU's do you sell?(Required.)
5.Identify channels in which you interact with customers. Check all that apply.(Required.)
6.Do you leverage data from one sales channel to enhance other customer touchpoints?  For example, do sales reps have access to customers' online data?(Required.)
7.What kind of data do you track/record?  Check all that apply.(Required.)
8.What systems do you use to track data?  Check all that apply.(Required.)
9.What tools do you use at the point of sale?  Check all that apply.(Required.)
10.Are your customers buying the same items repeatedly or new items for specific projects?  In other words, are they more like a dentist who buys the same gloves every month, or a contractor who buys new products for the house they are building that month?(Required.)
11.What year did your e-commerce sales pass 10% of total revenue?(Required.)
12.If you use e-commerce, how did your adoption plan go?(Required.)
13.If you use e-commerce, do you use any suggestive selling?  For example, do you strategically place product recommendations throughout a customer's online journey?  Check all that apply.(Required.)
14.Which currently describes your relationship with AI?(Required.)
15.Do you believe AI will significantly change the way you sell in the future?(Required.)
16.When do you anticipate that your company will start using AI in the sales process?(Required.)
17.How are you most likely to start using AI?(Required.)
18.What current barriers are preventing you from implementing AI in your sales process?  Check all that apply.(Required.)
19.Do manufacturers currently pay you for any of the following?  Check all that apply.(Required.)
20.If you checked any of the boxes above, what is your total  revenue from these payments?(Required.)
21.If you do advertise products, how do you target certain audiences?(Required.)
22.Data from Statista, a top global data platform,  reveals organizations that used AI for sales and marketing last year saw revenue increases of 5-10%.  If you adopted AI today, do you believe you would gain 5-10% more revenue than you would without AI over the next year?(Required.)
23.A recent McKinsey simulation that studied the business impact of AI predicted that early technological adopters would increase cash flow by 122% by 2030.  While slow adopters and non-adopters would see revenue changes of +10% and -23% respectively.  Do you think these numbers will be true for distributors?(Required.)
24.We are also seeking interviews with distributors to further inform our book project.  If you are willing to be interviewed, please leave your contact information below.  To encourage distributors to participate in these interviews, we will include a free AI sales opportunity analysis.