Before making a purchase decision, I 'Google' the business to find reviews and videos about the product or service
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The videos, reviews, social media posts I see about a product or service help me to form an opinion on the product or service
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I have purchased a product or service after seeing an ad online for it?
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If a company has an outdated website, or no website at all, I am less likely to purchase their product or service
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I check a companies social media profiles for up to date information, special offers, contact details?
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I am less likely to purchase a product or service from a business with no social media activity
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I expect the businesses I engage with online to be responsive (e.g. like my comment, share my story, respond to my message, call me back)
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I prefer when information is present in a video format rather than text on a page, diagrams or images
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