New Customer Survey Tell me about your company Question Title * 1. Your contact information Name Company Address City/Town State/Province -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming ZIP/Postal Code Email Address Phone Number Question Title * 2. Products: What products/services do you sell? What are you biggest sellers? Are there certain products you want to focus your marketing? Which items have the highest margins? Which items do customers repeatedly buy most frequently? What needs do you products meet? Question Title * 3. Customer information: Do you have an ideal customer? (Age, gender, industry, needs) On average how much does a new customer spend the first transaction? What industries do you do the most business with? Are new customers typically one time purchasers or do they continue to buy from you regularly? On average how much does a customer spend per year on your products? Currently how do you customers find you? Are you actively upselling and cross-selling products and services to your current customers? Question Title * 4. Competitors Who are your biggest competitors? Do you know your Unique Selling Proposition – that which makes you different from all your competitors? Are you price competitive? Question Title * 5. How have you marketed your products in the past? Newspaper ads Magazine ads Billboards Facebook promotions/ads Website banners Google ads TV ads Radio Ads Direct mail pieces (postcards, etc) Referral program Conventions/Trade Shows Live events Sponsorships Fliers Cross promotion with like company Newsletter Direct sales emails Trade Magazines Yellow Pages Testimonials Contests & giveaways Other (please specify) Question Title * 6. Marketing techniques: Which of the above tactics has worked well for you? Please explain. Which of the above tactics has NOT worked for you? Please explain. Any other thoughts? ideas? suggestions on ways you would like to market? What is your biggest challenge in marketing your products? Are you maximizing the value of the proprietary channels you control, such as newsletters, invoices, product packaging and inserts, vehicles, and buildings? Please explain. Are your sales brochures, displays, and sales demonstration tools accurate, complete, and up to date? Do all your marketing materials, such as brochures, letterhead, business cards, ads, and website have the same look, feel, and logos? Do all your marketing materials have your website address(es) and Social Media (like FaceBook or LinkedIn) names on them? Are you compiling email addresses for an ongoing sales dialogue? Do you have a clear image and branding that pleases you? Does your image and branding reflect who you are and what you do now rather than what you have done in the past? Question Title * 7. Are you monitoring your marketing success? How? Number of new customers. Number of referrals. Number of phone calls. Number of coupons used. Number of email requests or responses. Number of feedback forms submitted from website(s). Sales dollars. Volume of comments on social media. Other (please specify) Question Title * 8. Your website: What is the purpose of your web presence? Do you sell products/services directly on your website? Is your website built around the needs and interests of your visitors? Is your site easy to navigate, with most information available in three clicks or less? Are you delivering high-value content that establishes your credibility? Is your site fully optimized for search engines? Is your site mobile friendly? Are you regularly adding new content and inbound links to increase your SEO rankings? Question Title * 9. The process: What can I do for you? What would you like to accomplish and what will your goal look like when you reach it? (goals, marketing plan, new website, outline, ideas, increase sale X%, etc) How will you evaluate the process? Who will determine if it was a success and how? What is your timeline? Thank you! I look forward to working with you in the future! Submit to Simple Wolf!