Luggage Unpacked: Industry Transformation Study Your responses will help create valuable insights for our entire sector.Responses containing personal data will be treated confidentially in accordance with EU Regulation 2016/679 (GDPR General Data Protection Rules).Your individual responses are completely confidential. We protect your information by: Never sharing or publishing individual data Reporting only aggregated results that combine multiple responses Removing all identifying information from published findings Storing data securely with access limited to authorised research personnel We will use the survey to prepare and shared industry insights including strategic insights for better decision-making as well as best practices and common challenges. The survey is anonymous but if you would like to expand/discuss any of your answers, please contact the team at marketing@travelsentry.org with any more information.Your honest perspective strengthens our industry. Thank you for participating. Question Title * 1. Which department best describes your current role? Sales / Business Development Product / Product Management Marketing / Communications Logistics / Supply Chain Sourcing / Procurement Operations Customer Service / Support Engineering / R&D Quality / Compliance Executive / Leadership (C-Suite / VP) Owner / Founder Other (please specify) Question Title * 2. Compared to 2019 (pre-pandemic), how would you describe your current sales volume? Significantly lower Somewhat lower About the same Somewhat higher Significantly higher Question Title * 3. Which sales channels have grown most for you since 2020? Direct-to-consumer (DTC) online (own website) Direct-to-consumer (DTC) physical stores (brand-owned) Online marketplaces / online-only retailers (e.g. Amazon, Bol, Zalando) Physical retail – department stores Physical retail – mass-market retailers Physical retail – specialist retailers Travel retail / duty free Corporate / B2B Other (please specify) Question Title * 4. What have been your biggest business challenges in the recovery period? Supply chain disruptions Changing consumer demand Staffing issues Rising material costs Competition Inventory management Other (please specify) Question Title * 5. How has your workforce changed since 2019? Reduced significantly Reduced slightly Remained stable Grown slightly Grown significantly Question Title * 6. What functional areas have you invested in most? E-commerce or digital (sales) Product development Marketing Supply chain or logistics Customer service Retail operations Other (please specify) Question Title * 7. What product categories are you prioritising for growth? Question Title * 8. Which material innovations are you actively exploring or implementing? Recycled Sustainable materials Lighter-weight composites Antimicrobial treatments More durable fabrics Bio-based materials Not pursuing material innovation currently Other (please specify) Question Title * 9. How important is sustainability in your product development strategy now versus 2019? Much less important Somewhat less important About the same Somewhat more important Much more important Question Title * 10. Which traveller segments are you targeting most actively? Leisure / Vacation travelers Business travelers Digital nomads / Remote workers Luxury travelers Budget-conscious consumers Gen Z / Younger travelers Retired / Older Travelers Question Title * 11. Over the past 5 years, how has the percentage of your product assortment featuring TSA locks changed? Significantly increased (10%+ of assortment) Moderately increased (5-10% of assortment) Slightly increased (1-5% of assortment) Remained unchanged Slightly decreased (1-5% of assortment) Moderately decreased (5-10% of assortment) Question Title * 12. What are the primary barriers preventing your company from incorporating locks (TSA or otherwise) into a larger portion of your product line? (Select up to 3) Cost / price point concerns Supply chain complexity Manufacturing capabilities or MOQ requirements Durability and warranty concerns Limited differentiation from competitors Aesthetic / design constraints Lack of consumer demand or awareness Other (please specify) Question Title * 13. What trends do you believe will most shape the luggage industry in the next 2-3 years? Sustainability demands Smart/connected features Direct-to-consumer growth Personalization/customization Subscription/rental models Bleisure (business+leisure) travel Changing airline regulations Other (please specify) Question Title * 14. How do you expect overall travel demand to evolve over the next 2-3 years? Strong growth Moderate growth Remain stable Slight decline Significant decline Question Title * 15. In a sentence, what's the biggest lesson or change your business has made since the pandemic? Done