Is your metasearch driving direct bookings or losing them?

Question Title

* What is your role?

Owner / Founder

GM / Operations

Revenue / Distribution

Marketing

Other

Question Title

* How many rooms does your primary property have?

Under 20

21-50

51-100

101-250

250+

Question Title

* Approximately what percentage of your total bookings are direct bookings?

Less than 10%

10–25%

26–40%

41–60%

60%+

Question Title

* What channels currently drive the most direct bookings for your property? (Select all that apply)

Brand website

Google Hotel Ads

Paid search/display

Email / CRM

Organic search

Social media

Question Title

* What is your biggest challenge when trying to increase direct bookings?

Competing with OTAs

Limited budget

Lack of expertise, time, or staff

Technology complexity

Tracking performance accurately

Question Title

* How familiar are you with hotel metasearch platforms (e.g., Google Hotel Ads)?

Very familiar, actively managing

Familiar, but not hands-on

Somewhat familiar

Heard of it, but unsure how it works

Not familiar at all

Question Title

* Are you currently running Google Hotel Ads for your property?

Yes, managed in-house

Yes, managed by an agency/partner

We tried it in the past

No, but we’re interested

No, not on our radar yet

Question Title

* What would you like help with most right now?

Understanding Google Hotel Ads

Improving metasearch performance

Increasing direct bookings overall

Strategy and education

Not sure yet

Is your metasearch driving direct bookings or losing them?

Question Title

* What is your role?

Question Title

* How many rooms does your primary property have?

Question Title

* Approximately what percentage of your total bookings are direct bookings?

Question Title

* What channels currently drive the most direct bookings for your property? (Select all that apply)

Question Title

* What is your biggest challenge when trying to increase direct bookings?

Question Title

* How familiar are you with hotel metasearch platforms (e.g., Google Hotel Ads)?

Question Title

* Are you currently running Google Hotel Ads for your property?

Question Title

* What would you like help with most right now?

Question Title

* Anything else about your property, goals, or challenges we should know?

Question Title

* What is your First and Last Name?

Question Title

* What is your company name?

Question Title

* What is your email address?