We’re looking for honest insights from B2B marketers like you to understand what’s really happening inside marketing departments today.

What pressures are building? How is AI changing your day-to-day? Is there a growing gap between what leadership wants and what’s realistically possible?

If you’ve got 3 minutes, we’d love your perspective. Your voice will shape an independent research report packed with practical insights and strategies for navigating the chaos—and thriving in it.

As a thank you, you’ll be automatically entered to win a $200 Quince gift card—just for completing the survey. Plus, you’ll get early access to the final report.

All responses are anonymous and will be shared only in aggregate.

Thanks in advance for helping shine a light on the future of B2B marketing.

Best regards,
Kathy Floam-Greenspan
Founder, President & Strategy Director

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* 1. Which title best describes your current role?

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* 2. How many employees does your company have?

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* 3. How many people are on your marketing team (including yourself)?

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* 4. How many external marketing agencies or vendors does your team actively manage?

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* 5. Which statement best describes how your team utilizes external support?

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* 6. How well-aligned do you feel your marketing team's goals and activities are with your organization's overall sales objectives and business goals?

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* 7. There is a significant gap between leadership's expectations of marketing and the resources (budget, staff, time) provided to achieve them.

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* 8. My marketing team has sufficient resources (budget, staff, time) to meet our organization's current marketing goals.

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* 9. The pressure on our marketing team to deliver results feels higher now than 2-3 years ago.

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* 10. Over the past year, my marketing budget has:

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* 11. How confident are you in your ability to effectively demonstrate the ROI of your marketing efforts to leadership?

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* 12. AI and automation have significantly impacted our marketing strategies and workflows.

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* 13. Our organization effectively leverages AI/automation to enhance marketing productivity and results.

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* 14. We have clear guidelines on using AI ethically and maintaining brand trust within our marketing efforts.

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* 15. What are the top challenges or barriers your team faces when implementing or scaling AI in your marketing activities? (Choose up to three.)

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* 16. Is there anything else you would like to share related to current challenges and opportunities in B2B marketing?

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* 17. To be entered for a chance to win the Quince gift card, and to receive a complimentary copy of the final report detailing the aggregate results of this study, please provide your email address below.

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