First half of 2026 Retailer Survey

Help the industry understand what's going on out there.

This survey is ten easy questions, three to five minutes. All of us at BRAIN thank you for your help! Please answer either question 2. or question 3. Then retailers please continue to question 4.

Question Title

1. Are you a bicycle retailer? If no, you're done, thanks for taking a look!

Yes

Question Title

2. Were your 2026 January-June sales down compared to the same period in 2025? If so by how much? If your sales were up, go to Question 3.

about even

down 50%

down 100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

3. Were your 2026 January-June sales up compared to the same period in 2025? If so by how much?

about even

up 50%

up 100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

4. How is your floor traffic in January-June 2026 compared to the same period in 2025?

	down a lot	down a little	about the same	up a little	up a lot
Electric bicycles, under $2500	Electric bicycles, under $2500 down a lot	Electric bicycles, under $2500 down a little	Electric bicycles, under $2500 about the same	Electric bicycles, under $2500 up a little	Electric bicycles, under $2500 up a lot
Electric bicycles, over $2500	Electric bicycles, over $2500 down a lot	Electric bicycles, over $2500 down a little	Electric bicycles, over $2500 about the same	Electric bicycles, over $2500 up a little	Electric bicycles, over $2500 up a lot
Kids bicycles	Kids bicycles down a lot	Kids bicycles down a little	Kids bicycles about the same	Kids bicycles up a little	Kids bicycles up a lot
Pedal bicycles, under $1000	Pedal bicycles, under $1000 down a lot	Pedal bicycles, under $1000 down a little	Pedal bicycles, under $1000 about the same	Pedal bicycles, under $1000 up a little	Pedal bicycles, under $1000 up a lot
Pedal bicycles, $1000 - 5000	Pedal bicycles, $1000 - 5000 down a lot	Pedal bicycles, $1000 - 5000 down a little	Pedal bicycles, $1000 - 5000 about the same	Pedal bicycles, $1000 - 5000 up a little	Pedal bicycles, $1000 - 5000 up a lot
Pedal bicycles, over $5000	Pedal bicycles, over $5000 down a lot	Pedal bicycles, over $5000 down a little	Pedal bicycles, over $5000 about the same	Pedal bicycles, over $5000 up a little	Pedal bicycles, over $5000 up a lot
Accessories and components	Accessories and components down a lot	Accessories and components down a little	Accessories and components about the same	Accessories and components up a little	Accessories and components up a lot
Apparel, shoes, helmets	Apparel, shoes, helmets down a lot	Apparel, shoes, helmets down a little	Apparel, shoes, helmets about the same	Apparel, shoes, helmets up a little	Apparel, shoes, helmets up a lot
Repair and service	Repair and service down a lot	Repair and service down a little	Repair and service about the same	Repair and service up a little	Repair and service up a lot

Comments?

Question Title

5. How are your inventory levels in January-June 2026 compared to the same period in 2025?

	way too low	a little too low	about the same	a little too high	way too high
Electric bicycles, under $2500	Electric bicycles, under $2500 way too low	Electric bicycles, under $2500 a little too low	Electric bicycles, under $2500 about the same	Electric bicycles, under $2500 a little too high	Electric bicycles, under $2500 way too high
Electric bicycles, over $2500	Electric bicycles, over $2500 way too low	Electric bicycles, over $2500 a little too low	Electric bicycles, over $2500 about the same	Electric bicycles, over $2500 a little too high	Electric bicycles, over $2500 way too high
Kids bicycles	Kids bicycles way too low	Kids bicycles a little too low	Kids bicycles about the same	Kids bicycles a little too high	Kids bicycles way too high
Pedal bicycles, under $1000	Pedal bicycles, under $1000 way too low	Pedal bicycles, under $1000 a little too low	Pedal bicycles, under $1000 about the same	Pedal bicycles, under $1000 a little too high	Pedal bicycles, under $1000 way too high
Pedal bicycles, $1000 - 5000	Pedal bicycles, $1000 - 5000 way too low	Pedal bicycles, $1000 - 5000 a little too low	Pedal bicycles, $1000 - 5000 about the same	Pedal bicycles, $1000 - 5000 a little too high	Pedal bicycles, $1000 - 5000 way too high
Pedal bicycles, over $5000	Pedal bicycles, over $5000 way too low	Pedal bicycles, over $5000 a little too low	Pedal bicycles, over $5000 about the same	Pedal bicycles, over $5000 a little too high	Pedal bicycles, over $5000 way too high
Accessories and components	Accessories and components way too low	Accessories and components a little too low	Accessories and components about the same	Accessories and components a little too high	Accessories and components way too high
Apparel, shoes, helmets	Apparel, shoes, helmets way too low	Apparel, shoes, helmets a little too low	Apparel, shoes, helmets about the same	Apparel, shoes, helmets a little too high	Apparel, shoes, helmets way too high

Comments?

Question Title

6. What is your level of concern about the health and future of your business compared to our last survey in 2024?

	very low	medium low	same as always	medium high	very high
My level of concern	My level of concern very low	My level of concern medium low	My level of concern same as always	My level of concern medium high	My level of concern very high

Comments?

Question Title

7. When considering the health and future of your business, how do you rate the following factors in your evaluation?

	No factor	Small factor	Medium factor	Large factor	Huge factor
Acoustic/analog bike sales levels	Acoustic/analog bike sales levels No factor	Acoustic/analog bike sales levels Small factor	Acoustic/analog bike sales levels Medium factor	Acoustic/analog bike sales levels Large factor	Acoustic/analog bike sales levels Huge factor
Consumer demand	Consumer demand No factor	Consumer demand Small factor	Consumer demand Medium factor	Consumer demand Large factor	Consumer demand Huge factor
Consumer participation	Consumer participation No factor	Consumer participation Small factor	Consumer participation Medium factor	Consumer participation Large factor	Consumer participation Huge factor
Direct-to-consumer bike assembly/delivery	Direct-to-consumer bike assembly/delivery No factor	Direct-to-consumer bike assembly/delivery Small factor	Direct-to-consumer bike assembly/delivery Medium factor	Direct-to-consumer bike assembly/delivery Large factor	Direct-to-consumer bike assembly/delivery Huge factor
E-bike sales levels	E-bike sales levels No factor	E-bike sales levels Small factor	E-bike sales levels Medium factor	E-bike sales levels Large factor	E-bike sales levels Huge factor
Governmental e-bike subsidies	Governmental e-bike subsidies No factor	Governmental e-bike subsidies Small factor	Governmental e-bike subsidies Medium factor	Governmental e-bike subsidies Large factor	Governmental e-bike subsidies Huge factor
Hiring and training staff	Hiring and training staff No factor	Hiring and training staff Small factor	Hiring and training staff Medium factor	Hiring and training staff Large factor	Hiring and training staff Huge factor
Costs of doing business	Costs of doing business No factor	Costs of doing business Small factor	Costs of doing business Medium factor	Costs of doing business Large factor	Costs of doing business Huge factor
Local bike infrastructure	Local bike infrastructure No factor	Local bike infrastructure Small factor	Local bike infrastructure Medium factor	Local bike infrastructure Large factor	Local bike infrastructure Huge factor
Local brick-and-mortar competition	Local brick-and-mortar competition No factor	Local brick-and-mortar competition Small factor	Local brick-and-mortar competition Medium factor	Local brick-and-mortar competition Large factor	Local brick-and-mortar competition Huge factor
Local economic conditions	Local economic conditions No factor	Local economic conditions Small factor	Local economic conditions Medium factor	Local economic conditions Large factor	Local economic conditions Huge factor
National economic conditions	National economic conditions No factor	National economic conditions Small factor	National economic conditions Medium factor	National economic conditions Large factor	National economic conditions Huge factor
Online/e-commerce competition	Online/e-commerce competition No factor	Online/e-commerce competition Small factor	Online/e-commerce competition Medium factor	Online/e-commerce competition Large factor	Online/e-commerce competition Huge factor
Profit margins on bicycles	Profit margins on bicycles No factor	Profit margins on bicycles Small factor	Profit margins on bicycles Medium factor	Profit margins on bicycles Large factor	Profit margins on bicycles Huge factor
Profit margins on parts and accessories	Profit margins on parts and accessories No factor	Profit margins on parts and accessories Small factor	Profit margins on parts and accessories Medium factor	Profit margins on parts and accessories Large factor	Profit margins on parts and accessories Huge factor
Service and repair revenues	Service and repair revenues No factor	Service and repair revenues Small factor	Service and repair revenues Medium factor	Service and repair revenues Large factor	Service and repair revenues Huge factor
Supplier direct-to-consumer bike sales	Supplier direct-to-consumer bike sales No factor	Supplier direct-to-consumer bike sales Small factor	Supplier direct-to-consumer bike sales Medium factor	Supplier direct-to-consumer bike sales Large factor	Supplier direct-to-consumer bike sales Huge factor

Comments?

Question Title

8. Have you or are you considering adding and/or dropping any of your top bike brands this year? (ANSWERS 100% CONFIDENTIAL)

Yes, I am adding and/or dropping a top bike brand in 2026

Yes, I am considering adding and/or dropping a top bike brand in 2026

No, not changing top bike brands in 2026

Comments?

Question Title

9. What brand(s) are you adding or considering adding?

Question Title

10. What brand(s) are you dropping or considering dropping?

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11. Would you like to be quoted for this story? If you made comments above, tell me who you are, please? I may call you early next week, thanks!

Your name:

Store name:

City, state:

Best e-mail:

Cell or shop phone:

First half of 2026 Retailer Survey

Help the industry understand what's going on out there.

Question Title

* 1. Are you a bicycle retailer? If no, you're done, thanks for taking a look!

Question Title

* 2. Were your 2026 January-June sales down compared to the same period in 2025? If so by how much? If your sales were up, go to Question 3.

Question Title

* 3. Were your 2026 January-June sales up compared to the same period in 2025? If so by how much?

Question Title

* 4. How is your floor traffic in January-June 2026 compared to the same period in 2025?

Question Title

* 5. How are your inventory levels in January-June 2026 compared to the same period in 2025?

Question Title

* 6. What is your level of concern about the health and future of your business compared to our last survey in 2024?

Question Title

* 7. When considering the health and future of your business, how do you rate the following factors in your evaluation?

Question Title

* 8. Have you or are you considering adding and/or dropping any of your top bike brands this year? (ANSWERS 100% CONFIDENTIAL)

Question Title

* 9. What brand(s) are you adding or considering adding?

Question Title

* 10. What brand(s) are you dropping or considering dropping?

Question Title

* 11. Would you like to be quoted for this story? If you made comments above, tell me who you are, please? I may call you early next week, thanks!

1. Are you a bicycle retailer? If no, you're done, thanks for taking a look!

2. Were your 2026 January-June sales down compared to the same period in 2025? If so by how much? If your sales were up, go to Question 3.

3. Were your 2026 January-June sales up compared to the same period in 2025? If so by how much?

4. How is your floor traffic in January-June 2026 compared to the same period in 2025?

5. How are your inventory levels in January-June 2026 compared to the same period in 2025?

6. What is your level of concern about the health and future of your business compared to our last survey in 2024?

7. When considering the health and future of your business, how do you rate the following factors in your evaluation?

8. Have you or are you considering adding and/or dropping any of your top bike brands this year? (ANSWERS 100% CONFIDENTIAL)

9. What brand(s) are you adding or considering adding?

10. What brand(s) are you dropping or considering dropping?

11. Would you like to be quoted for this story? If you made comments above, tell me who you are, please? I may call you early next week, thanks!