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First half of 2026 Retailer Survey

Help the industry understand what's going on out there.

This survey is ten easy questions, three to five minutes. All of us at BRAIN thank you for your help! Please answer either question 2. or question 3. Then retailers please continue to question 4.
1.Are you a bicycle retailer? If no, you're done, thanks for taking a look!
2.Were your 2026 January-June sales down compared to the same period in 2025? If so by how much? If your sales were up, go to Question 3.
about even
down 50%
down 100%
3.Were your 2026 January-June sales up compared to the same period in 2025? If so by how much?
about even
up 50%
up 100%
4.How is your floor traffic in January-June 2026 compared to the same period in 2025?
down a lot
down a little
about the same
up a little
up a lot
Electric bicycles, under $2500
Electric bicycles, over $2500
Kids bicycles
Pedal bicycles, under $1000
Pedal bicycles, $1000 - 5000
Pedal bicycles, over $5000
Accessories and components
Apparel, shoes, helmets
Repair and service
5.How are your inventory levels in January-June 2026 compared to the same period in 2025?
way too low
a little too low
about the same
a little too high
way too high
Electric bicycles, under $2500
Electric bicycles, over $2500
Kids bicycles
Pedal bicycles, under $1000
Pedal bicycles, $1000 - 5000
Pedal bicycles, over $5000
Accessories and components
Apparel, shoes, helmets
6.What is your level of concern about the health and future of your business compared to our last survey in 2024?
very low
medium low
same as always
medium high
very high
My level of concern
7.When considering the health and future of your business, how do you rate the following factors in your evaluation?
No factor
Small factor
Medium factor
Large factor
Huge factor
Acoustic/analog bike sales levels
Consumer demand
Consumer participation
Direct-to-consumer bike assembly/delivery
E-bike sales levels
Governmental e-bike subsidies
Hiring and training staff
Costs of doing business
Local bike infrastructure
Local brick-and-mortar competition
Local economic conditions
National economic conditions
Online/e-commerce competition
Profit margins on bicycles
Profit margins on parts and accessories
Service and repair revenues
Supplier direct-to-consumer bike sales
8.Have you or are you considering adding and/or dropping any of your top bike brands this year? (ANSWERS 100% CONFIDENTIAL)
9.What brand(s) are you adding or considering adding?
10.What brand(s) are you dropping or considering dropping?
11.Would you like to be quoted for this story? If you made comments above, tell me who you are, please? I may call you early next week, thanks!