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Visitor Sentiment Survey
Demographics
1.
What is your gender?
Female
Male
Non-binary
2.
What is your age?
Younger than 18 yrs
18-24 yrs
25-36 yrs
37-48 yrs
49-63 yrs
64+ yrs
3.
How many people reside in your household?
1
2
3-4
5+
4.
Do children reside in the household?
Yes
No
5.
What is your combined household income?
Less than $50,000 per year
$51,000-$75,000
$75,001-$100,000
More than $100,000
6.
What is your highest education level?
High School or GED
Some college
Associate's degree
Bachelor's degree
Master's degree
PhD
Other (please specify)
7.
What is your employment status?
Employed
Unemployed
Retired
Student
Self employed
8.
What is your zip code?
9.
Please check all that apply indicating any accessibility issues you experience. (Select all that apply)
Mobility (wheelchair, walker, cane, limited walking or standing)
Vision (blind, low vision)
Vision (color blind)
Hearing (deaf, difficulty hearing)
Cognitive or neurodivergent (autism, ADHD, dementia, learning disability, etc.)
Sensory (sensitivity to noise, lighting, crowds, or other environmental factors)
Speech or communication disability
Chronic illness or medical condition requiring accommodations
Mental health condition affecting travel experience
Temporary disability or injury
None
Other (please specify)
10.
In the last 30 days I've used the following (Select all that apply)
Smartphone
Website on a desktop computer
Local radio station
Printed Magazine
Local network television
Internet-based news outlet
Local printed newspaper
Streaming television service (Netflix, Hulu, etc.)
Streaming radio (Spotify, Pandora, etc.)
Satellite television
Website blog or travel article
Facebook
Instagram
X (formerly Twitter)
Tiktok
Reddit
Pinterest
Email newsletters
Travel materials: Destination Guides, Visitor Guides, rack cards etc.
Yellow pages
YouTube
Other (please specify)
Visitor Experience
11.
How would you rate your overall experience during your visit?
1 star
2 stars
3 stars
4 stars
5 stars
12.
What was your primary reason for visiting the Casper area? (Select all that apply.)
Work
Leisure
Conference/meeting
Group tour
Sports event
Traveling to or from the Grand Tetons National Park
Traveling to or from Yellowstone National Park
Traveling to or from Mount Rushmore National Monument
Traveling to or from Glacier National Park
Traveling to or from Rocky Mountain National Park
Other (please specify)
13.
What time of year did you visit? (Select all that apply)
Fall
Winter
Spring
Summer
14.
How did you travel to or from the Casper area?
Flew in/out of the Casper-Natrona International Airport
Drove in a rental car from Denver International Airport
Drove in a rental car from Salt Lake City International Airport
Drove in a rental car from a different location
Drove in my own car
Drove a motorcycle
Drove a work vehicle as I was visiting for work
Rode in a bus as I visited for a school sports event
Rode in a bus as part of a group tour
Other (please specify)
15.
If you flew into Casper-Natrona International Airport, please rate your experience.
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
Airline options
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
Number of flights to choose from daily
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
Dependability/reliability of flights
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
Friendliness of the staff
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
Ease of navigation while at Casper-Natrona International Airport
I won't do it again
Not exactly perfect, but not too bad either
Incredible experience--looking forward to it again
16.
What activities did you engage in when you visited the Casper area? (Select all that apply.)
Business/work
Hiking
Festival
Live music/concerts: Ford Wyoming Center
Shopping
Dining in local restaurants
Medical appointments
Visiting College/Student in College
Visual Arts (galleries, showings, etc.)
Performing Arts (ballet, opera, chorale, etc.)
Stand-up Comedy
Big game hunting
Fishing (with a professional guiding service)
Fishing (without a professional guiding service)
Horseback riding (trail rides, lessons, lodging)
College National Finals Rodeo
Central Wyoming Fair & PRCA Rodeo
Central Wyoming Fairgrounds--activities at the fairgrounds other than the fair & rodeo
Live music/concerts: David Street Station
Sports Activities: Ford Wyoming Center
Sports Activities: WYO Sports Ranch
Sports Activities: Hockey
Sports Activities: State High School Athletics
Meeting/conference
Heritage activities: Independence Rock, Martin's Cove, Fort Caspar, Tate Geological Museum, etc.
Camping
Visiting nearby natural areas such as scenic overlooks, waterfalls, etc.
Small game hunting
Touring local distilleries and breweries
Golf
Nature photography
Mountain biking on Casper Mountain
Downhill skiing/snowboarding at Hogadon
Nordic skiing on Casper Mountain
Snowshoeing on Casper Mountain
Snowmobiling
Visited the Alcova Reservoir/Fremont Canyon area
Visited Pathfinder Reservoir area
Visited Hell's Half Acre
Walked/biked on the North Platte River Trails
Floated on the North Platte River
Explored Casper's historic downtown
Explored Casper's neighboring community of Mills
Explored Casper's neighboring community of Evansville
Explored Casper's neighboring community of Bar Nunn
Explored Casper's neighboring community of Midwest
Explored Casper's neighboring community of Edgerton
Wildlife viewing
Other (please specify)
17.
Which of the following influenced how you planned your trip to the Casper area? (Select all that apply.)
Google search/AI search results
AI tool
Recommendations from friends and family
Outfitter or guide
Tourism printed materials such as Destination Guides, Visitor Guides, Rack Cards, etc.
VisitCasper.com
TravelWyoming.com
Travel Agent
Tour Operator
YouTube
TripAdvisor
Yelp
Online Travel Agent (OTA) such as expedia, travelocity, orbitz, etc.
Tiktok
Facebook
Instagram
Pinterest
Blogs
X
Reddit
Enewsletters
Digital ads
Billboards
Travel article or blog
Attended a previous festival/concert in the area and wanted to come back
Attended a previous rodeo in the area and wanted to come back
Attended a previous meeting/conference in the area and wanted to come back
Attended a previous sports event in the area and wanted to come back
Enjoyed outdoor rec (hunting, fishing, mountain biking, hiking, etc.) previously and wanted to come back
Other (please specify)
18.
Did you stay overnight during your visit?
Yes
No
19.
If you answered yes, please indicate where you stayed the night.
Hotel/motel
Airb&b
VRBO
Tent camped in a campground
Stayed with family or friends
Camped in my RV
Outfitter/guide lodge
Other (please specify)
20.
If you stayed in paid lodging accommodations, please rate your stay below.
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Cleanliness
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Comfort
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Accessibility
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Friendliness of staff
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Helpfulness of staff
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Proximity to attractions, outdoor rec assets, shopping or dining
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
21.
Please share which lodging property you stayed at during your visit.
22.
How likely are you to visit the Casper area again in the future?
Very unlikely
Very likely
Clear
23.
Which aspects of your visit did you enjoy the most? (Select all that apply.)
Customer service
Cleanliness
Food and beverages
Atmosphere/Scenic Beauty
Locals
Safety
Fun
Great memories
Easy navigability
Scenic landscapes
Access to view wildlife
Western way of life
Facility where your event/activity was held: David Street Station
Facility where your event/activity was held: Wyo Sports Ranch
Facility where your event/activity was held: Ford Wyoming Center
Facility where your event/activity was held: Central Wyoming Fairgrounds
Beautiful weather
Arts & culture
24.
What could we improve in the future to improve your experience?
Brand Perception
25.
Before you visited the Casper area, how aware were you of our community as a destination?
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
26.
Before your visit, what did you expect the Casper area to be like?
27.
How strongly do you agree with the following?
Not at all
Somewhat
Absolutely
Casper is home to a Western way of life.
Not at all
Somewhat
Absolutely
Casper is urban.
Not at all
Somewhat
Absolutely
Casper is family-friendly.
Not at all
Somewhat
Absolutely
Casper is welcoming.
Not at all
Somewhat
Absolutely
Casper is adventurous.
Not at all
Somewhat
Absolutely
Casper is conveniently located.
Not at all
Somewhat
Absolutely
Casper is relaxing.
Not at all
Somewhat
Absolutely
Casper feels authentic.
Not at all
Somewhat
Absolutely
Casper is historic.
Not at all
Somewhat
Absolutely
28.
Rate each from Poor to Excellent.
Poor
I didn't notice
Good
Amazing
Outdoor recreation
Poor
I didn't notice
Good
Amazing
Western way of life
Poor
I didn't notice
Good
Amazing
Scenic beauty
Poor
I didn't notice
Good
Amazing
Culinary culture
Poor
I didn't notice
Good
Amazing
Arts & Heritage
Poor
I didn't notice
Good
Amazing
Events and festivals
Poor
I didn't notice
Good
Amazing
Sports and athletics
Poor
I didn't notice
Good
Amazing
Hospitality
Poor
I didn't notice
Good
Amazing
Value for money
Poor
I didn't notice
Good
Amazing
29.
What makes Casper different from other places you've visited?
30.
After your visit, what three words or phrases do you think best describes the Casper area?
Word or phrase 1
Word or phrase 2
Word or phrase 3
31.
Based on your experience in the Casper area, and the words you shared above to describe the destination, does the Visit Casper logo located at the top of this survey, align with or convey a sense of those words?
Yes
No
32.
Again, looking at the Visit Casper logo, located at the top of this survey, what three words would describe the images, experiences or emotions that this logo conveys?
Word or phrase one
Word or phrase two
Word or phrase three
33.
Would you like us to add you to our opt-in Visitor Email list?
Yes
No
If yes, please share your email address below:
