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Welcome!

Thank you for participating in this survey. This will take no more than 5 minutes of your time.
Those who complete the survey will be put in a raffle to receive one of six $175 Amazon gift cards.

Please do NOT look up any of the brands we will be reviewing; there are no right or wrong answers. The purpose of this study is to understand what is in your mind’s eye and what you recall. Please answer honestly and intuitively.

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* 1. Which phrase below best describes the Dukal brand? (choose no more than two)

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* 2. Please write down 2 or 3 words that come to mind when you think of Dukal.

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* 3. Which phrase below best describes what Dukal stands for?

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Below you will see a range of logos. Quickly and intuitively, please note the code underneath the logo you recognize as Dukal’s current logo. DO NOT look it up, we want to know what you recall from memory. Please remember the code for the next question.

Below you will see a range of logos. Quickly and intuitively, please&nbsp;note the code underneath the&nbsp;logo you recognize as&nbsp;Dukal&rsquo;s current logo. DO&nbsp;<strong>NOT</strong> look it up, we want to know what you recall from memory. Please remember&nbsp;the code for the next question.

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* 4. Please select the code next to the logo you choose from the options above. Feel free to scroll back up to view the logos again before answering.

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* 5. Dukal delivers on its purpose by actively partnering with healthcare professionals and research institutions to develop and launch innovative solutions to unmet clinical needs. The well-being of patients and all who serve them is at the heart of what we do. Please choose the response below that best reflects if you agree or disagree with this statement.

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* 6. How important are the following factors when working with Dukal?

  important neither important or unimportant unimportant
Quality
Price
Innovation
Brand
Care
Partnerships

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* 7. Dukal has recently created a new belief and purpose for its brand. Its brand values are below; please rank them from most authentically Dukal to least authentically to Dukal.
1 = most authentically Dukal
2 = less authentically Dukal
3 = least authentically Dukal

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* 8. Dukal is a company that is driven by the idea that healthcare is about both health and care. We go out of our way to show how we care everyday through the way we partner with our clients, deliver our products and manufacture new innovations.

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* 9. Below you will see a series of brand names, please check the names of the brands that you recognize as being part of the Dukal family of brands. (check all that apply)

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Below you will see a package. Please look at this package for a moment. Next, I'm going to ask you a question about it.

Below you will see a package. Please look at this package for a moment. Next, I'm going to ask you a question about it.

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* 10. Now that you have seen the package, what is the name of the brand?

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Below you will see a range of logos. Quickly and intuitively, please note the code underneath the logo you recognize as the current DawnMist logo. DO NOT look it up, we want to know what you recall from memory. Please remember the code for the next question.

Below you will see a range of logos. Quickly and intuitively, please note the code underneath the logo you recognize as the current DawnMist logo. DO <strong>NOT</strong> look it up, we want to know what you recall from memory. Please remember the code for the next question.

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* 11. Please select the code next to the logo you choose from the options above. Feel free to scroll back up to view the logos again before answering.

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* 12. The DawnMist brand provides:

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Below you will see a range of logos. Quickly and intuitively, please note the code(s) underneath the logos you recognize. DO NOT look it up, we want to know what you recall from memory. Please remember the code(s) for the next question. For this exercise, you may choose up to two logos.

Below you will see a range of logos. Quickly and intuitively, please note the code(s) underneath the logos you recognize. DO NOT look it up, we want to know what you recall from memory. Please remember the code(s) for the next question. For this exercise, <strong>you may choose up to two logos</strong>.

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* 13. Please select the codes next to the logo(s) you choose from the options above. For this exercise, you may choose up to two logos. Feel free to scroll back up to view the logos again before answering.

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* 14. Do you think these brands (the last set of logos you viewed in question 13 only) are all the same brand or two different brands?

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* 15. What does this brand provide?

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* 16. The name of this brand is

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Below you will see a range of logos. Quickly and intuitively, please note the code underneath the logo you recognize as the current Tech-Med logo. DO NOT look it up, we want to know what you recall from memory. Please remember the code for the next question.

Below you will see a range of logos. Quickly and intuitively, please note the code underneath the logo you recognize as the current&nbsp;Tech-Med logo. DO NOT look it up, we want to know what you recall from memory. Please remember the code for the next question.

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* 17. From this list, please select the code next to the logo you choose from the previous question. Feel free to scroll back up to view the logos again before answering.

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* 18. The Tech-Med brand provides:

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* 19. Thank you for your time! If you are interested in a follow-up call, please let us know below. We will follow up with you through email. You will be paid for your time.

Thank you for your time! Now that you have completed the survey, your email will be added to the raffle. Good luck!
0 of 19 answered
 

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