*1.How strong is your current strategy for member education?(Required.)

We don’t offer formal member education

Early-stage (mostly ad hoc)

Developing (just getting started)

Advanced (Data-backed and fully aligned)

*2.Do member learning programs drive revenue for you?(Required.)

Not at all (not a revenue stream)

Minor (Small revenue)

Major (One of our main revenue sources)

*3.Are you tracking the impact of member learning?(Required.)

Very well (Clear connection between learning and results)

Somewhat (Limited data collected)

Not well (Difficult to measure)

*4.Is there collaboration between learning and marketing?(Required.)

Not at all (operate separately)

Occasionally (ad hoc)

Fully aligned (Shared goals and data)

N/A – No distinct teams

*5.What blocks learning and marketing from working together? (Pick up to 3)(Required.)

Lack of shared goals or KPIs

Different systems/tools

No formal processes

Limited staff/resources

Competing priorities

Not clear on each other's roles

No collaboration issues

Other (please specify)

*6.What tools does your marketing team use? (Select all that apply)(Required.)

Customer Relationship Management (CRM)

Learning Management Systems (LMS)

Association Management Solution (AMS)

Content Management System (CMS)

Marketing Automation Platform

eCommerce Platform

Other (please specify)

*7.What tools does your learning team use? (Select all that apply)(Required.)

Customer Relationship Management (CRM)

Learning Management Systems (LMS)

Association Management Solution (AMS)

Content Management System (CMS)

eCommerce Platform

Other (please specify)

*8.How personalized is your member experience?(Required.)

Not at all (Same content for everyone)

Somewhat (Simple member segments)

Very (We tailor content by behavior)

*9.How fast can you launch a campaign or program for new member needs?(Required.)

Within a week

2–4 weeks

Over a month