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Anthos Flowers Customer Survey
1.
When choosing a florist, how important are the following to you?
Not Important
Slightly important
Moderately important
Very important
Extremely important
Freshness of the flowers
Not Important
Slightly important
Moderately important
Very important
Extremely important
Flowers that last a long time
Not Important
Slightly important
Moderately important
Very important
Extremely important
Good value for money
Not Important
Slightly important
Moderately important
Very important
Extremely important
A wide range of flowers to choose from
Not Important
Slightly important
Moderately important
Very important
Extremely important
Friendly and helpful staff
Not Important
Slightly important
Moderately important
Very important
Extremely important
Ready-made arrangements I can buy quickly
Not Important
Slightly important
Moderately important
Very important
Extremely important
Flowers that look modern and well presented
Not Important
Slightly important
Moderately important
Very important
Extremely important
Being able to choose my own flowers
Not Important
Slightly important
Moderately important
Very important
Extremely important
Easy and convenient location
Not Important
Slightly important
Moderately important
Very important
Extremely important
Being able to organise delivery easily
Not Important
Slightly important
Moderately important
Very important
Extremely important
2.
How would you rate the value for money of our flowers?
Very poor
Poor
Average
Good
Excellent
Very poor
Poor
Average
Good
Excellent
3.
If another florist offered better value, how likely would you be to shop with them instead?
Very unlikely
Unlikely
Not sure
Likely
Very likely
Very unlikely
Unlikely
Not sure
Likely
Very likely
4.
Have you ever visited our store intending to buy flowers but decided not to purchase anything?
Yes
No
I can't remember
5.
If you've ever decided not to buy, what was the main reason?
Price was higher than I expected
I couldn't find what I wanted
I didn't like the flowers or arrangements available
There wasn't enough choice
I decided to buy somewhere else
I changed my mind / didn't need flowers anymore
Other (please specify)
6.
What do you usually buy flowers for?
Birthdays
Sympathy or funerals
Anniversaries
Thank you gifts
Congratulations
New baby
Just because / thinking of someone
For myself or my home
Last-minute gifts
Other (please specify)
*
7.
What matters most to you when choosing where to buy flowers?
(Required.)
Quality and freshness
Price
Flowers that last
Style of the arrangements
Range and choice
Friendly service
Convenient location
Easy online ordering
Delivery options
Trusting that what I order will look like the photos
Supporting a local business
Other (please specify)
8.
If there was one thing we could do better, what would it be?
9.
How often do you usually buy flowers?
Weekly
A few times a month
About once a month
Every few months
A few times a year
Only for special occasions
Very rarely