Tariff survey Question Title * 1. Before this survey, were you aware of the 145% tariffs on toys imported from China? Yes No I’ve heard something about it but don’t know the details Question Title * 2. Some of our vendors have stopped shipping toys to the U.S. due to the new tariffs, which may lead to limited product availability. How concerned are you about toy selection or shortages in the coming months? Somewhat concerned — I’ll adapt as needed Not very concerned — I think things will balance out I hadn’t thought about it until now Very concerned — I plan to shop early and stock up Other (please share your thoughts) Question Title * 3. What is the most you're typically willing to spend on a birthday present for a child? $15–$25 $25–$35 $35-$50 Over $50 Question Title * 4. What is your total budget for holiday gifts (including for your children, relatives, friends, and any charitable giving)? Under $100 $100–$250 $250–$500 $500 - $1000 Over $1000 I don’t have a set budget / I shop as I go I don’t typically give holiday gifts Question Title * 5. If toy prices increase significantly due to tariffs, how would it affect your toy-buying habits? I’d buy fewer toys I’d look for cheaper alternatives I’d shop less frequently It wouldn’t change my habits Other: _____________ Question Title * 6. Would you consider not buying toys for your child(ren) due to higher prices? Yes No Only for certain occasions I’d look for used or secondhand options instead Question Title * 7. If toy prices rise, how likely are you to support a small local store like ours instead of big-box or online retailers? Very likely Somewhat likely Not likely Depends on the price difference Question Title * 8. Would you be interested in more non-China-made toys (e.g., USA, Europe, etc.), even if they cost a bit more? Yes No Maybe – it depends on quality or uniqueness Question Title * 9. We want to help take the sting out out of these price increases. Choose your favorites! In-store activity days Bigger rewards from our loyalty program Toy bartering or swap sessions (bring a toy, take a toy) Monthly "surprise toy" club at a fixed price Exclusive sales or early access to new toys More non-China-made toy options Other (please share your ideas) Done