Tariff survey
1.
Before this survey, were you aware of the 145% tariffs on toys imported from China?
Yes
No
I’ve heard something about it but don’t know the details
2.
Some of our vendors have stopped shipping toys to the U.S. due to the new tariffs, which may lead to limited product availability. How concerned are you about toy selection or shortages in the coming months?
Somewhat concerned — I’ll adapt as needed
Not very concerned — I think things will balance out
I hadn’t thought about it until now
Very concerned — I plan to shop early and stock up
Other (please share your thoughts)
3.
What is the most you're typically willing to spend on a birthday present for a child?
$15–$25
$25–$35
$35-$50
Over $50
4.
What is your total budget for holiday gifts (including for your children, relatives, friends, and any charitable giving)?
Under $100
$100–$250
$250–$500
$500 - $1000
Over $1000
I don’t have a set budget / I shop as I go
I don’t typically give holiday gifts
5.
If toy prices increase significantly due to tariffs, how would it affect your toy-buying habits?
I’d buy fewer toys
I’d look for cheaper alternatives
I’d shop less frequently
It wouldn’t change my habits
Other: _____________
6.
Would you consider not buying toys for your child(ren) due to higher prices?
Yes
No
Only for certain occasions
I’d look for used or secondhand options instead
7.
If toy prices rise, how likely are you to support a small local store like ours instead of big-box or online retailers?
Very likely
Somewhat likely
Not likely
Depends on the price difference
8.
Would you be interested in more non-China-made toys (e.g., USA, Europe, etc.), even if they cost a bit more?
Yes
No
Maybe – it depends on quality or uniqueness
9.
We want to help take the sting out out of these price increases. Choose your favorites!
In-store activity days
Bigger rewards from our loyalty program
Toy bartering or swap sessions (bring a toy, take a toy)
Monthly "surprise toy" club at a fixed price
Exclusive sales or early access to new toys
More non-China-made toy options
Other (please share your ideas)