* 1. How often do you watch local morning news programs?

* 2. What times do you generally watch local morning shows?

* 3. When you choose to watch a local morning news program - which of the following options help you choose what show to watch? Select all that apply.

* 4. How do you like your news presented? Select all answers that apply.

* 5. What kind of news do you prefer on your local morning news program?

  Always Prefer These Stories Sometimes Prefer These Stories Don't Care Either Way Never Want These Stories
National news
Parenting Issues
Health and Wellness Issues
What’s Trending (pop culture)
Lifestyle Topics (cooking, fashion, pets, etc.)
Consumer Reports (product reports, economic updates)
Local Feature Stories (Unique stories, profiles of unique people)
Local Education Issues
Razorback Updates
Traffic Reports
Local Events/Happenings
Local Business Growth or Difficulties
Court Proceedings

* 6. What is your gender?

* 7. Which category below includes your age?

* 8. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305)