The Centurion 2021 Valentine's Day Sales Success Index

Dear Prestige Jewelers,

The Centurion is conducting a spot-check survey of Valentine's Day business for better jewelers in this most unusual year. Your participation helps to gauge total business for the high end of the jewelry industry. All answers are kept confidential and results reported only in the aggregate. Thank you again for your time and participation.

Question Title

* 1. How was your 2021 Valentine's Day business, compared to recent years?

Up significantly (+10% or more)

Up moderately (+6% - +10%)

Up slightly (+1% - +5%)

Even

Down slightly (-1% - -5%)

Down moderately (-6% - -10%)

Down significantly (-10% or more)

Other (please specify)

Question Title

* 2. What price point were most of your Valentine's Day sales?

Under $500

$500 - $1500

$1501 - $2500

$2501 - $5000

$5001 - $7500

$7501 - $10,000

Over $10,000

Other (please specify)

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* 3. What product/s was your best-selling item or category for Valentine's Day? Check all that apply

Engagement rings

Other bridal or anniversary rings

Diamond earrings

Other diamond fashion

Colored gemstones or pearls

Gold jewelry

Silver jewelry

Watches

Other (please specify)

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* 4. Do you feel the COVID-19 pandemic helped or hurt your Valentine's Day business?

Helped

Hurt

Other (please specify)

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* 5. Please describe your online Valentine's business this year vs. pre-pandemic

Sold much more online than prior years

Sold a little more online than prior years

No significant change from prior years

Sold less online than prior years

More customers research online but still purchase in-person

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* 1. How was your 2021 Valentine's Day business, compared to recent years?

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* 2. What price point were most of your Valentine's Day sales?

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* 3. What product/s was your best-selling item or category for Valentine's Day? Check all that apply

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* 4. Do you feel the COVID-19 pandemic helped or hurt your Valentine's Day business?

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* 5. Please describe your online Valentine's business this year vs. pre-pandemic

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* 6. Your store name (will be kept confidential)