Skip to content

2025 Mount Washington Resort Association Stakeholder Survey



Dear Tourism Stakeholder,

Mount Washington Resort Association (MWRA) dba Tourism Mount Washington would like to invite you to complete our Stakeholder Survey. The primary objectives of the survey are to gather your opinions about the performance of MWRA, to capture your ideas about the future directions of tourism in the Mount Washington Community and to identify your perspectives regarding tourism.

Participation in this survey will help to ensure future services offered by MWRA meet the needs of Mount Washington Community. Your input is vital to the success of MWRA. All responses are anonymous and will be reported in aggregate only.

The MRDT is applied to sales of short-term accommodation provided in participating areas of British Columbia on behalf of municipalities, regional districts, and other eligible entities. The MRDT program principles state that funds can be used for tourism marketing, programs, and projects.

We anticipate that the survey will take 10 to 15 minutes to complete.
START OF SURVEY
1.How familiar are you with the services and programs offered by Mount Washington Resort Association?
1 - Not Familiar at All
2 - Not Very Familiar
3 - Somewhat Familiar
4 - Familiar
5 - Very Familiar
Don't know
Familiarity with MWRA services and programs 
2.Rate how aware you are of the following marketing activities that Mount Washington Resort Association implemented in 2025.
1 - Not Aware at All
2 - Slightly Aware
3 - Somewhat Aware
4 - Aware
5 - Very Aware
Don't know
Summer Campaign 
Mountain Pride Festival 
3.In the 5-year strategic business plan, there were 5 key strategies that directly impact the tourism industry. In 2025, how satisfied are you with MRDT development, implementation and delivery of these strategies?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Increased Room Revenue 
Increased Length of Stay of Overnight Visitors
Increased Repeat Visitation to MWRA Properties 
Increase Brand Awareness in collaboration with Mount Washington Alpine Resort 
Strengthening and building packages with the destination and local experiential products (i.e. marine and outdoor, cultural products)
4.Overall, how would you rate your satisfaction with MWRA use of MRDT funds?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Use of MRDT funds
5.What could MWRA do to improve?
6.Taking everything into account, how satisfied are you with the overall performance of MWRA?
1 - Very Dissatisfied
2 - Dissatisfied
3 - Neither Dissatisfied or Satisfied
4 - Satisfied
5 - Very Satisfied
Don't know
Overall performance of MWRA 
MOVING FORWARD

Now, please think about the future of tourism in the Mount Washington area.
7.In your opinion, what are the top barriers to growth of the tourism industry in the Mount Washington area?
8.How much potential to grow do you think each of the following tourism products and/or experiences have in the MWRA / mountain region?
1 - Low Potential to Grow
2
3 - Some Potential
4
5 - Strong Growth Potential
Don't know
Skiing & Snow Boarding (Alpine) 
Nordic Skiing
Snowshoeing 
Winter Program - ie igloo making, winter survival training etc.
Strathcona Park Trail Network
Skidoo
Zip Lining 
Mountain Biking 
Rock Climbing 
Scenic Chair Ride 
On Mountain festivals and Events 
Helicopter Tours 
Nature and Wilderness Tours 
Conferences and Weddings 
9.Are there other (than those listed above) products and/or tourism experiences you think will have a strong potential to grow in the Mount Washington area?
10.The primary mandate of MWRA is to market and promote the alpine region to visitors. To do so, MWRA considers a wide range of tactical marketing and promotional activities. In your opinion, in the future, how much of a priority should MWRA place on each of the following marketing activities?
1 - Not a Priority
2 - Low Priority
3 - Medium Priority
4 - High Priority
5 - Essential
Don't know
Packaged Vacations - ie. BC Ferries
Special Events, Festivals 
Tour Operator Partnerships 
Online Digital Marketing Campaigns 
11.Destination marketing organizations take on a wide range of activities outside of marketing and promotion to help grow tourism in communities. As described earlier, this survey will be used to assist in MWRA's strategic planning. In your opinion, how much of a priority should MWRA place on each of the following program areas?
Not a Priority
Low Priority
Medium Priority
High Priority
Essential
Don't know
Supporting tourism product development (i.e. providing research, tourism insights and/or by identifying opportunities)
Industry development (i.e. working with industry to develop skills and capacity that ensure outstanding tourism experiences)
Trip planning (i.e. ensuring visitors have the information they need while planning their trip to Mount Washington 
Visitor services (i.e. ensuring visitors have the information they need while on Mount Washington 
Transportation (i.e. communicating tourism perspectives to transportation managers to ensure smooth flow of people to/within Mount Washington 
Community relations (i.e. working with the MWRA community on behalf of the tourism industry)
Marketing research and industry performance tracking (i.e. accurately measuring industry and MWRA performance)
Community planning (i.e. ensuring MWRA plans for tourism while moving forward)
Destination management (e.g. managing the MRDT, working with provincial, regional, and community organizations to advance tourism)
Communication about the value of the tourism industry to the broader Mount Washington community
12.How much do you agree with the following statement about the use of MWRA funds for affordable housing initiatives?
Strongly Disagree
Somewhat Disagree
Neither Agree or Disagree
Somewhat Agree
Strongly Agree
Don't know
Overall, I support the use of MWRA MRDT revenues for affordable housing initiatives.
13.Do you have any comments about using MRDT revenues to support affordable housing?
14.Do you have any other comments or ideas for MWRA ?