PRNEWS July Readership Survey Question Title * 1. We’re 4 months into the pandemic. What are the biggest changes for you as a communicator or marketer? (Please pick 3) I’m working much harder than I did previously because of layoffs of colleagues I’m working much harder than previously because those we work with/for need our strategic advice more during this period of uncertainty I feel closer to my colleagues than previously For the first time in a while I feel our company will pull through Our management is more available to staff and seems more concerned Our company’s internal communication is more transparent than before the pandemic Our company’s internal communication is more authentic than before the pandemic Other (please specify) Question Title * 2. What are your biggest professional concerns? (Please pick 2) Can we survive until the pandemic subsides enough for business to rebound? Layoffs, furloughs and terminations When will the pandemic end? Improving diversity equity and inclusion during the pandemic Maintaining a corporate culture when my team is dispersed/WFH Other (please specify) Question Title * 3. If the pandemic ended tomorrow, what most likely would be a lasting result of the pandemic? (Please pick 2) PR will use virtual platforms more and travel less Work from home will become the norm; reporting to the office will be limited to regular check-ins and important events (eg, all-hands meetings) The elevation of PR as a strategic requirement Crisis communication will emerge as a more dominant part of PR Internal communication will remain elevated Other (please specify) Question Title * 4. Has the pandemic altered your view of crisis communication/crisis management? (Please check all that apply) Yes No Brands need to react much faster than prior to the pandemic since everyone is home monitoring social media and so small items can get big very quickly Brands will need to be protect their reputation diligently as they’ll need a good reputation during a crisis Every company, even small ones, will need to be crisis-ready since the pandemic showed that sometimes a crisis touches the entire world Moving forward, brands will need to think about dual-crisis scenarios, ie, the pandemic and something else What we considered a risk before the pandemic is no longer as unacceptable a risk The emphasis on being agile has become clear Other (please specify) Question Title * 5. How has the pandemic changed your view of the importance of technology and PR? (Please choose 2) We will rely on digital technology much more than previously Technology will remain important but not more than before the pandemic The pandemic shows PR remains a people business…technology is merely a supplement but we’re likely to emphasize people over technology going forward We have no budget for significant technology infrastructure, so we’re stuck Other (please specify) Question Title * 6. If you had the budget for technology, please rate from 1-6, with 1 being the most important and 6 the least, which technology your company would purchase: 1 2 3 4 5 6 Work-flow management 1 2 3 4 5 6 Digital PR, social media management 1 2 3 4 5 6 Cybersecurity 1 2 3 4 5 6 Internal communication (Zoom, Slack etc) 1 2 3 4 5 6 Crisis management/reputation 1 2 3 4 5 6 Media and imagery monitoring/Analytics Question Title * 7. What are you doing to prepare to emerge from the pandemic? (Please pick up to 3) Monitoring trends to identify new areas of potential revenue Thinking about when to begin pitching non-pandemic stories Thinking about how to get out of my lease, since most of my staff will work from home Thinking about new skills and technologies my colleagues and I will need Thinking about diversity, equity and inclusion initiatives I can’t think about emerging from the pandemic as the current day-to-day pressure is overwhelming Other (please specify) Question Title * 8. How will the PR industry rebound after the pandemic? Its prestige will be enhanced in the business community as the pandemic has demonstrated the importance of strategic communication It will come back financially to roughly its pre-pandemic size, though not immediately It will be a vastly smaller industry as will many other sectors Question Title * 9. Add your email for any follow up information (optional) Done