Funnel Survey

1.Which category best describes your role?(Required.)

Revenue Operations

Sales Operations

Marketing Operations

MarTech Consultant/Agency

Marketing Functional Practitioner

Marketing Manager/Director

Marketing VP/CMO

Sales

None of the above

2.What's the biggest problem you'd like to solve with funnels?(Required.)

Activation - identifying segments and pushing to ad platforms

To understand how efficient our sales & marketing processes are

Ability to see Marketing and Sales data in a cohesive view

Reporting - getting alignment on metrics

Predictive analytics - best next step for campaign planning

To get an estimate of awareness

Other (please specify)

3.What’s the most important thing about getting funnels right?(Required.)

To make sure sales doesn’t miss a single engaged lead

To help marketing improve their messaging & targeting

We want to follow best practices to get more out of our leads/opportunities/etc.

To refine our Ideal Customer Profile

To help marketing understand what is and isn’t working

To make sure sales knows which accounts to go after

Other (please specify)

4.Which funnel do you think is the best?(Required.)

Sirius Decisions (now Forrester) Demand Waterfall

Bow Tie Model (Winning By Design)

Flywheel

Other (please specify)

5.What has been the hardest thing (technically) about building a funnel?

Getting lead and contact data consolidated at the account level. Our data is messy!

Relying on data entry by salespeople breaks campaign "credit" for key stages

Reporting on every step of the buyer journey and not just stage milestones.

Figuring out how to set up a single active funnel journey per account. We want a B2B view.

Not all of the data we want to track is in our CRM. What about intent and website visits?

Other (please specify)

6.Would you like to get a copy of the final survey results? If so, please provide your email.

7.Is there anything else that you’re trying to solve for related to funnels that wasn't listed above?

Why do funnels matter?