This award recognises the strongest and most effective collaboration between a retailer and a supplier. Judges will look for examples of true partnership built on trust, communication and shared goals. Entries should demonstrate how collaboration has driven mutual success, delivered innovation or enhanced customer value.

Criteria:
• Demonstrated collaboration between retailer and supplier that drives mutual growth and success.
• Evidence of trust, transparency and effective communication.
• Shared innovation, problem-solving and strategic alignment.
• Positive commercial impact or enhanced customer value resulting from the partnership.

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* 1. Your full name

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* 3. Your company name

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* 4. Contact telephone number

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* 5. Looking at the past 12 months in particular, how has your business focused on improved collaboration between retailer and supplier to drive mutual growth and success?

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* 6. How do you ensure effective communication, trust and transparency in your customer relationships?

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* 7. What innovative approaches, solutions or improvements do you follow that go beyond standard collaboration?

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* 8. How has your business effectively navigated challenges or conflicts to strengthen customer relationships and achieve success?

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* 9. How can you demonstrate the positive commercial impact or enhanced customer value as a result of your partnership excellence?

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