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2024 Merchandise Survey
1.
Besides cycling, what other activities do you participate in? (Check all that apply)
hiking
running
skiing (alpine or nordic)
watersports (swim, paddleboard)
pickleball
yoga
pilates
golf
tennis
Other (please specify)
2.
Where do you buy the majority of your sports apparel? (Choose 1)
I go to my favorite brand's website and shop there
I prefer to shop locally, in store, where I can try things on
I buy online from a retailer like REI, Backcountry or Title 9 where I can shop a variety of brands/items
I'm an Amazon shopper
3.
Have you ever clicked on an ad and made a purchase on Instagram or Facebook?
Yes
No
4.
How often do you buy athletic apparel? (Choose 1)
Very rarely (every other year or so)
Once a year
2 or 3 times a year
4 or more times a year
5.
What's currently missing or needs replacing in your wardrobe? (check all that apply)
A new pair of bike shorts
A new sports bra
A skort for cycling
A skort for all activities
Pickleball top(s)
Something I can take on a bike trip and wear off bike
A rain or wind jacket
Sun protective top(s)
Merino top(s)
Other (please specify)
None of the above
6.
How many sports bras do you regularly wear?
1-3
4-6
7+
7.
If you have a favorite bra, please tell us what you like about it.
8.
Which of the following features appeal to you in a sports bra?
Printed/patterned design
Solid colors only
Lots of support and coverage
Minimal support and lighter weight overall
Mesh inserts
No seams
Adjustability of fit (straps or rear closure)
9.
Which of the following is most true about you. (choose 1)
My sports bras are my only bras
I don't wear sports bras, per se; my normal everyday bras do the job
I have dedicated bras for specific activities in my life
I'm looking for the ideal cycling bra
10.
How much is too much to spend on a bra?
$50
$60
$70
$80
$90
11.
What merchandising change would you like to see from Terry? (Choose 1)
More technical performance cycling apparel
More loose fitting, comfortable cycling apparel
More clothing I can wear to work
More casual wear
More gear and accessories for the bike
More products made of sustainable or recycled materials
More gifts for a cycling lifestyle
12.
In the past 12 months have you made a purchase from any of the following? (Check all that apply)
Athleta
Vuori
Title 9
Sweaty Betty
Lululemon
REI
LL Bean
Nike
BackCounty.com
Competitive Cyclist
13.
Which of the following is most true for you when it comes to bike tops. (choose 1)
I find myself drawn to fun prints and patterns on tops.
I'm more of a solid or color block person.
I want to stand out on the road so I go for the brightest colors.
Features and fabric are most important to me.
It comes down to price.
14.
How many padded bike shorts do you own?
1-2
3-5
6-9
10+
15.
Tell us the thing you like LEAST about your bike shorts
16.
Last time you replaced your...
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
short finger gloves
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
helmet
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
riding sunglasses
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
bike saddle
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
bike shoes
within the past year
1-2 years ago
3-4 years ago
5+ years ago
can't remember
17.
What type of riding do you do most frequently? (Check all that apply)
Road
Bike Path
Gravel
Mountain
Commuter
18.
Is there anything else we can offer to improve your ride? Tell us in your own words.
19.
What type of bike do you ride most?
Drop bar road bike
Flat bar road bike (hybrid)
Gravel bike
Mountain bike
E-Bike
Recreational cruiser
20.
What age category do you fall into?
Under 25
25-34
35-44
45-54
55-64
65-74
75+