* 1. What is your name?

* 2. What is your company's Twitter handle?

* 3. What is your personal Twitter handle?

* 4. Tell us a bit about what you sell and describe your ideal target customer (ex. job title, location, demographics).

* 5. Who are your main competitors?

* 6. Who are the thought leaders in your space? (individual influencers, bloggers, speakers, analysts, media properties, etc.)

* 7. What would your customer search in Google to find you?

* 8. Do you know of keywords or hashtags that your customers are using on Twitter? If so, what are they?