We are students at the London School of Economics (LSE) and University College London (UCL) and are conducting a short survey on certain elements of business valuations, exit planning and insurance practices for an academic research project. Your participation would greatly benefit our learning and research efforts as we try and understand these in more detail. Understanding current practices in these areas is key for our current research and your valuable insights as business owners is especially relevant and will provide valuable real-world perspectives that will greatly enrich our understanding of this field.


Completing the survey is quick and easy, as all questions are multiple choice and should take you just 10 minutes of your time to complete. Your responses will be treated with the utmost confidentiality and will solely be used for educational and research purposes. As a token of our gratitude for your participation, we are happy to share a concise summary of the survey results with you once completed. Your contribution would be immensely appreciated and would significantly enhance the quality of our research.

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* 1. Where is your business located? Please provide the City and Country.

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* 2. What is the approximate annual turnover of your business?

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* 3. What is the approximate annual profit before tax of your business? (After paying yourself a fair salary or dividend)

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* 4. Which of the following sectors most closely describes the sector that your business operates in?

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* 5. How long have you been in business for?

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* 6. How old is the owner of the business?

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* 7. How involved is the owner of the business?

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* 8. Approximately how many employees does your business have?

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* 9. On a scale of 0 to 10, how much do you rely on trusted advisors for your key business decisions?

0 - Not at all (I do it all myself) 10 - Complete reliance (I don't make decisions without consulting the board/senior management)
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i We adjusted the number you entered based on the slider’s scale.

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* 10. Are your trusted advisors internal to your company or external consultants?

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* 11. Please list the individuals or roles (e.g. accountant, lawyer, business mentor) you consider trusted advisors for your business decisions?

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* 12. Have you ever used the services of a specialist business valuation company?

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